News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Before Christmas, the Pivotal team spent a day volunteering with local organisations across Norfolk. From conservation work at RSPB Strumpshaw Fen to community gardening in Norwich and supporting Big C’s donation centre, it was a hands-on day focused on giving back and supporting causes that matter locally.
We’re pleased to welcome James Walker to Pivotal as our new Project Manager. With more than 14 years of experience delivering complex digital products for global brands, James brings a strong background in product delivery, team coordination, and building scalable processes.
Kyryl and Emily attended BrightonSEO this autumn, bringing back practical insights on feed optimisation, Shopping performance, and how search marketing is evolving. From cleaner data to stronger foundations, the event reinforced where real performance gains are made today.
Pivotal Analytics is now available as a Shopify app, giving ecommerce brands a clearer view of their true store performance. With full order lifecycle tracking, including refunds and cancellations, the app helps merchants understand their revenue more accurately without complex setup.
Our CEO, Tait Pollack, joined Norwich Business School’s Employability Week 2025 to share career insights with UEA students and take part in a panel designed to support the next generation of talent.
We have proudly supported Basketball in the Community since 2022, backing an organisation that continues to make a real difference for young people across Norwich. From grassroots sessions to developing future coaches, BBITC creates opportunities that go far beyond the basketball court.
Norfolk’s young people are facing a growing mental strength crisis, according to the UK’s largest study of its kind. As part of the Norfolk Taskforce, we are supporting the High Performance Foundation’s rollout of Game Plan, a programme designed to help students build resilience, confidence and wellbeing. Our latest blog explores the findings and the impact this initiative aims to make across the
We are proud to celebrate two standout achievements at this year’s DevelopHER Awards, with Indre Kiskiene winning Tech Star and Thea Reeder shortlisted for Eye for Design. Their recognition highlights the talent, creativity, and dedication that shape our team.
We’re proud to share that Pivotal has been named Best Digital Agency at the UK Agency Awards 2025. This win celebrates the work we deliver, the culture we’ve built, and the way we continue to grow with purpose.
