News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Too many ecommerce brands are drowning in tools they do not fully use. Overcomplicated tech stacks slow websites, increase costs, and reduce clarity. Pivotal shows how a simpler, well-audited stack can boost performance, save time, and support growth.
After recovering from blood clots and a pulmonary embolism, Tait is taking on a sponsored marathon in support of The Feed. What began as part of his recovery has become a way to raise funds for a Norwich charity helping families access food, support and community.
We were proud to welcome Will Butler-Adams, CEO of Brompton Bicycle, as a guest speaker at our first Summit Base Camp event. From his leadership journey to his conversation on the Pivotal Moments podcast, Will’s story is a powerful reminder of what purpose-led business can achieve.
We are proud to be sponsoring the Brand Story category at Gather, Brandland’s awards programme celebrating outstanding branding across Norwich and the surrounding areas. From powerful storytelling to bold visual identities and measurable brand growth, Gather brings together the people and ideas shaping the region’s creative future.
We’re proud to sponsor the In-House Marketing Team category at the East Anglian Marketing Awards. Discover what the award celebrates, why we’re supporting the programme, and how it champions marketing talent across the region.
We are proud to continue our support as a Friend of The Feed, helping fund vital projects that tackle food poverty and malnutrition across Norwich. Ongoing support plays a key role in ensuring people can access healthy food and feel connected within their community.
Before Christmas, the Pivotal team spent a day volunteering with local organisations across Norfolk. From conservation work at RSPB Strumpshaw Fen to community gardening in Norwich and supporting Big C’s donation centre, it was a hands-on day focused on giving back and supporting causes that matter locally.
We’re pleased to welcome James Walker to Pivotal as our new Project Manager. With more than 14 years of experience delivering complex digital products for global brands, James brings a strong background in product delivery, team coordination, and building scalable processes.
Kyryl and Emily attended BrightonSEO this autumn, bringing back practical insights on feed optimisation, Shopping performance, and how search marketing is evolving. From cleaner data to stronger foundations, the event reinforced where real performance gains are made today.
