News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
We’re pleased to welcome Sean Orton to Pivotal as our new Senior Account Strategist. Bringing experience across brand and digital strategy, Sean joins the team with a broad agency background, fresh perspective, and a passion for helping clients grow through clear strategic thinking.
The Pivotal team spent the day at Whitlingham Adventure for our 2026 Company Day, bringing together strategy sessions, team activities, great food from The Feed, raft building, and an evening around Norwich with the team.
Emily Warner’s path into digital marketing hasn’t been conventional. From performing on stage to running her own business, she now brings a unique mix of creativity, organisation, and strategic thinking to her role as an Account Strategist at Pivotal.
AI hasn’t replaced PPC work. It’s reshaped how it gets done. By reducing time spent on routine checks, teams can focus more on strategy, decision-making, and staying ahead of performance issues.
The Pivotal team recently completed a sponsored walk around Norwich in support of The Feed, visiting key locations and learning more about the vital work they do across the community as part of Tait’s marathon fundraiser.
With thousands of e-commerce tools and providers available, choosing the right partners has become a critical decision. Here’s how Pivotal evaluates partnerships and why the right relationships can have a lasting impact on performance and growth.
Norwich has officially been named the best place to live in the UK for 2026. From its strong community to its thriving business scene, here’s why it stands out and why Pivotal is proud to be based in the heart of the city.
Ecommerce businesses rely on a wide range of platforms and tools to run their operations, from marketing and analytics to logistics and content management. Over time, these systems can accumulate and create unnecessary complexity. This article looks at how businesses can approach technology more deliberately and ensure their stack genuinely supports the way they operate.
Our CEO Tait and Project Manager James recently visited the operations behind Brompton Bicycle. The trip offered a closer look at the craftsmanship, attention to detail, and passion that make Brompton one of Britain’s most respected examples of creative engineering.
