News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Basketball in the Community (BBITC) is helping young people in Norwich build confidence, skills and lasting connections through sport. By continuing our sponsorship, we’re proud to support a local organisation that offers a positive, structured environment where hundreds of players feel encouraged, included and part of something bigger every week.
Norwich has been named one of the UK’s top 10 creative cities by Affinity, recognising the city’s creative energy, community spirit and growing reputation as a regional hub for ideas. Here’s why we’re proud to be based in a Fine City full of ambition, collaboration and seriously good work.
Pivotal has been named a finalist for Marketing Agency of the Year at the East Anglian Marketing Awards 2026, recognising our strategic thinking, client partnerships, team culture and results-driven approach to marketing.
We’re so proud of our Senior Paid Marketing Specialist, Kyryl Terletskyi, who was invited to contribute a detailed case study to The SEM Dispatch. In it, he explores how smart feed optimisation in ecommerce PPC helped unlock a 37% increase in revenue and beat peak-season performance without increasing the media budget — a great example of the practical, commercially focused approach Kyryl brings t
At the end of June, our Senior Paid Marketing Specialist, Kyryl, headed to Manchester for Performance MCR – a full-day conference dedicated to paid media, performance marketing and the future of digital advertising. The event brought together some of the sharpest practitioners in the industry to dig into what’s really changing across Google Ads, Meta, AI, measurement and creative strategy, and how
Pivotal has been shortlisted across several categories at the East Anglian Marketing Awards 2026, including Marketing Agency of the Year and Excellence in Performance. We’re also proud to be sponsoring the In-House Team of the Year award, celebrating brilliant marketing talent across the region.
Pivotal has joined Break’s Supporter Network, continuing our support for a charity doing vital work with young people in, around and leaving care. Here’s why the partnership matters to us, and how Break is helping local businesses create meaningful social impact across the region.
Kyryl from team Pivotal recently attended SEM Stories Scotland in Edinburgh, where industry experts explored the future of search, ecommerce, AI, and performance marketing. Here are the key takeaways from the event, including AI-driven search, profitability-focused measurement, and the growing importance of the post-click experience.
The Pivotal team joined the Break Grand Norwich Duck Race in May, supporting a fantastic local cause with our decorated duck, Taitina. Read about the event, the creativity on display, and how Norwich came together to support Break Charity.
