What Are Shallow Links (and Should They Be Avoided)?
The debate regarding the potential value of ‘shallow’ backlinks has raged for some time, particularly when it comes to their impact on organic search marketing.
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Search Engine Optimisation
News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Articles in Search Engine Optimisation
How to Avoid Google Business Profile Suspension (and Why You Must)
Running a small business can be challenging at the best of times. Irrespective of the niche in which you operate, contending with ferocious competition from all corners is the norm.
What Does ‘Evergreen’ SEO Mean?
The biggest problem with SEO is the way in which Google is continuously moving the goalposts. Whether you run an ecommerce business or simply promote your brand with a website, getting found in the first place is the ultimate challenge.
What Effective SEO Really Means
What exactly does effective SEO mean from a current perspective? What are the core components of a viable SEO strategy today in terms of what the major search engines and web users, in general, are looking for?
Eight SEO Essentials to Stay Competitive This Year
With each passing year, the SEO landscape gets increasingly complex. Just as soon as you’ve got to grips with the latest rules for effective website optimisation, Google shifts the goalposts once again.
Google EATing Up High-Authority Content
With Google’s Core Update now complete, many webmasters and ecommerce business owners are once again taking things back to the drawing board. Some have been hit harder in the rankings than others, but in all instances, they are looking to keep their site in Google’s good books.
Google: Minor Fluctuations Normal, Nothing to Worry About
It’s not often that Google comes out with a pearl of SEO wisdom that can be called genuinely reassuring. Usually, it’s a pretty relentless tale of doom, gloom and downright terrifying algorithm updates.
Why SEO is Still (Very) Relevant
With the rapid evolution of today’s digital marketing landscape, it is natural to question the relevance of SEO occasionally. Web users interact with online content differently than in years past, and Google’s increasingly sophisticated algorithm makes it challenging to keep up.
The Biggest Search Engine Optimisation Trends
In this in-depth article, we'll explore the most significant SEO trends that are set to dominate the industry, providing valuable insights, tips, and techniques to help you stay ahead of the curve.