Insights

2018

News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.

Articles from 2018

Search Engine Optimisation

7 Reasons Why You Should Invest in SEO

You're guaranteed to fall behind your competitors without SEO. Contrary to popular belief, SEO is anything but optional. Here are seven reasons you should invest in a skilled SEO expert or specialist SEO Agency, ignoring the cries of naysayers.

Tait Pollack · · 15 min read

Why Buying Website Traffic Is a Bad Idea

All websites can benefit from a bit more traffic. Irrespective of how truly successful your business may be, more traffic is always better. After all, no business owner in their…

Tait Pollack · · 3 min read

Does the Website “Wow” Factor Really Exist?

When working in the field of website development and design, professionals often speak about the so-called “wow” factor. That is, the secret to designing and offering the kind of site…

Tait Pollack · · 4 min read

Strangers Coffee Company Website Goes Live

Here at Pivotal, nothing brings us more satisfaction than watching a major project come to fruition. Backed by more than 140 years of combined experience, our team approaches every challenge…

Tait Pollack · · 2 min read

Likeable and Shareable Content: One and the Same?

If you’ve previously heard the terms “likeable content” and “shareable content” and have assumed they were the same thing…well, you are far from in the minority. You may assume that…

Tait Pollack · · 3 min read

Why Isn’t My Site on Google’s Front Page?

We’re gradually heading into an era where failing to appear on Google’s front page is almost as bad as not appearing at all. The reason being that with each passing…

Tait Pollack · · 3 min read