Web Design: Five Ways New Business Enthusiasm Backfires
New business owners often over-invest in flashy web design and under-invest in navigation, mobile usability and content clarity. Here's what still trips people up.
Insights
2015
News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Articles from 2015
What ‘Mobile Friendly’ Means for E-Commerce Websites
Mobile isn't a "nice to have" anymore. Here's what actually makes an e-commerce site work on a phone in 2026, and what's changed since the early mobile-first days.
Questions to Ask a Potential SEO Provider
The right questions cut through vague SEO sales pitches fast. Here's what to ask a potential provider in 2026, and the answers that should worry you.
Local SEO – It's Become a Whole Lot More Important!
Local search has only grown in importance since 2015. Here's what UK e-commerce and marketing leads need to get right now, and what's changed.
Newsworthy Vs Evergreen – Striking the Balance
Fresh content still beats stale pages, but "newsworthy vs evergreen" isn't a fair fight in 2026. Here's how to make both work together.
Ecommerce Customer Data Collection – Getting it Right
How to ask UK shoppers for personal data in a way that builds trust, satisfies GDPR and PECR, and actually gets you decent response rates.
The Five Rules for Quality Link Building
Link building still works in 2026, but the rules have tightened. Here's what still holds true from our original five rules, and what's changed.