A Sunday Afternoon at the Pivotal Family BBQ
The Pivotal team got together for a Sunday family BBQ at The Yard, with good food, arts and crafts, a DIY ice cream station and time to catch up outside of the office.
Insights
2026
News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Articles from 2026
Pivotal Attends Norwich BID’s City Conversations Conference
Tait attended Norwich BID’s City Conversations Conference to hear more about the work shaping the city and the impact Norwich BID is already having. Here’s why the event felt valuable to us as a business based in the heart of Norwich.
Pivotal Takes on Break’s Epic Quiz
The Pivotal team took on Break’s Epic Quiz at Epic Studios, raising support for a brilliant charity and proudly finishing in last place as Tait’s Angels.
Celebrating East Anglian Marketing at the EAMAs
Pivotal attended the East Anglian Marketing Awards at Epic Studios, where we were proud to sponsor the In-House Team of the Year award and be named a finalist for Marketing Agency of the Year. Here’s a look back at a brilliant evening celebrating the region’s marketing community.
Pivotal Continues Sponsorship of Basketball in the Community
Basketball in the Community (BBITC) is helping young people in Norwich build confidence, skills and lasting connections through sport. By continuing our sponsorship, we’re proud to support a local organisation that offers a positive, structured environment where hundreds of players feel encouraged, included and part of something bigger every week.
Norwich Named One of the UK’s Top 10 Creative Cities
Norwich has been named one of the UK’s top 10 creative cities by Affinity, recognising the city’s creative energy, community spirit and growing reputation as a regional hub for ideas. Here’s why we’re proud to be based in a Fine City full of ambition, collaboration and seriously good work.
Pivotal Named Finalist for Marketing Agency of the Year at the East Anglian Marketing Awards
Pivotal has been named a finalist for Marketing Agency of the Year at the East Anglian Marketing Awards 2026, recognising our strategic thinking, client partnerships, team culture and results-driven approach to marketing.
Kyryl Featured in The SEM Dispatch
We’re so proud of our Senior Paid Marketing Specialist, Kyryl Terletskyi, who was invited to contribute a detailed case study to The SEM Dispatch. In it, he explores how smart feed optimisation in ecommerce PPC helped unlock a 37% increase in revenue and beat peak-season performance without increasing the media budget — a great example of the practical, commercially focused approach Kyryl brings t
Pivotal at Performance Manchester
At the end of June, our Senior Paid Marketing Specialist, Kyryl, headed to Manchester for Performance MCR – a full-day conference dedicated to paid media, performance marketing and the future of digital advertising. The event brought together some of the sharpest practitioners in the industry to dig into what’s really changing across Google Ads, Meta, AI, measurement and creative strategy, and how