News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
The fundamental pillars of an effective Facebook ad campaign are always the same. Irrespective of the type of business you run or your target audience for your ads, there are five equally important aspects of your strategy that need to be prioritised.
The debate regarding the potential value of ‘shallow’ backlinks has raged for some time, particularly when it comes to their impact on organic search marketing.
Running a small business can be challenging at the best of times. Irrespective of the niche in which you operate, contending with ferocious competition from all corners is the norm.
The biggest problem with SEO is the way in which Google is continuously moving the goalposts. Whether you run an ecommerce business or simply promote your brand with a website, getting found in the first place is the ultimate challenge.
You may know your business better than anyone else, and you may have a decent understanding of your main target audience. But when it comes to the simple yet essential attributes that matter most, you have to ask those who know best…your customers.
Are you planning to launch an e-commerce business? Here are seven essential things you need to know before launching your first online store.
Competitor analysis opens the door to the kinds of actionable insights that can be worth their weight in gold. Areas in which your competitors are excelling, weaknesses you can leverage for your own benefit, potential markets to target with your products and services – the list goes in.
What exactly does effective SEO mean from a current perspective? What are the core components of a viable SEO strategy today in terms of what the major search engines and web users, in general, are looking for?
Many prospective entrepreneurs who would like to set up an e-commerce business are put off by the perceived technicalities. In reality, the logistics of setting up an ecommerce business are actually quite straightforward.
