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Paid Marketing

News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.

Articles in Paid Marketing

Paid Marketing

Five Pillars of a High-Converting Facebook Ad Campaign

The fundamental pillars of an effective Facebook ad campaign are always the same. Irrespective of the type of business you run or your target audience for your ads, there are five equally important aspects of your strategy that need to be prioritised.

Tait Pollack · · 3 min read
Paid Marketing

Common Errors That Adversely Affect Facebook Ad Performance

Many businesses struggle to achieve their desired results due to common errors that adversely affect their ad performance. In this article, we will delve into these mistakes, provide data-driven insights, and offer practical tips to help you maximise the ROI of your Facebook ad campaigns.

Tait Pollack · · 6 min read