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Analytics

News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.

Articles in Analytics

Analytics

Introducing Oriented: The World's First Context-Aware Calendar

At Pivotal, we've tackled the age-old problem of managing time and tasks in business with our revolutionary product, Oriented—the world's first context-aware calendar. Oriented goes beyond traditional scheduling tools like Microsoft Outlook and Google Calendar by adding detailed context to your events, making it easier to recall and understand past meetings. It seamlessly integrates with both plat

Tait Pollack · · 5 min read
Analytics

Why Ignoring Analytics Will Cost You

Most businesses check traffic and revenue then stop. Here's how to use analytics properly in 2026, and what's changed since GA4 replaced Universal Analytics.

Tait Pollack · · 4 min read