Five Common SEO Mistakes To Stay Away From
The basics of good SEO haven't changed since 2011, but the technology judging you has. Here's what still trips up UK e-commerce sites.
Insights
2011
News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Articles from 2011
The Hidden Architecture of Digital Connection
Old Pew data on Facebook trust and weak ties still holds a lesson for 2026 marketers: relationships and retention matter more than reach or demographics.
Web Designers in Norwich
Looking for web designers in Norwich? Here's what a UK e-commerce or marketing lead should actually check before hiring a local agency in 2026.
Norwich Business in Barclays Final Three
From our archive, 2011. Kept as it was written; platforms and prices have moved on since. Norwich Business in Final Three Michelle Mone backs ‘Take One Small Step’ competition to…
Pivotal's Green Forum Initiative: A Look Back at Our Digital Community
Building strong communities remains central to meaningful online engagement. Looking back at Pivotal's history of innovation, our Green Forums initiative marked an important chapter in our commitment to fostering environmentally-conscious digital conversations.
What Is The Domain Registration Process? A Comprehensive Guide
A UK-focused guide to registering, protecting and configuring a domain name in 2026, covering registrars, .uk rules, DNS, WHOIS privacy and renewals.