News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Increasingly, online shoppers simply aren’t willing to do business with online stores they don’t fully trust. The problem being that establishing trust in the first place isn’t easy. Ecommerce means…
These days, you can’t blame the average customer from being somewhat fickle. When you consider how many options are available for whatever they intend to buy, they’re well within their…
There’s never a bad time to consider giving your website a makeover. Even the most rudimentary updates and overhauls can make a big difference to website performance and appeal. Unfortunately,…
Rumours of SEO dying a slow and painful death have perpetuated for several years now. As the way we interact with the web continues to shift and evolve, more commentators…
As promised, here’s the second half of our two-part post on the potential benefits of Facebook Advertising. Most of which are of particular relevance to SMEs, though make Facebook Ads…
Thought Facebook was yesterday’s news from a marketing perspective? Think again – Facebook remains one of the most powerful and profitable platforms in the history of digital marketing. Still, evidence…
More haste, less speed. Wise words, unless you happen to find yourself well and truly up against the clock. Which is something that happens on a particularly regular basis for…
Many of the world’s most successful entrepreneurs admit to having succeeded without ever truly expecting to. Facebook being an obvious example, not to mention the likes of Uber and even…
Perhaps the most troubling insight from recent security research is that 80% of companies pass their annual PCI compliance assessment only to fail subsequent interim checks . This suggests something profound about our approach to security: we've developed a compliance culture rather than a security culture.
