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Influencer Marketing

News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.

Articles in Influencer Marketing

Influencer Marketing

Astonishing Facts and Figures About Influencer Marketing (Part 1)

More businesses than ever are investing heavily in influencer marketing these days. And if you’re not ahead of the curve, you’ll likely be dragged under the wave of it. The evidence suggests we have barely scratched the surface of this 21st-century social media phenomenon. To put the whole thing into perspective, here’s the first half of a two-part look at some of the most astonishing influencer m

Tait Pollack · · 4 min read