Why Use Pinterest for Marketing?
At its origins, Pinterest was launched primarily for female audiences aged 18 to 34. Today, it has a global audience of hundreds of millions, spanning almost every imaginable demographic.
Insights
2021
News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Articles from 2021
The Biggest Search Engine Optimisation Trends
In this in-depth article, we'll explore the most significant SEO trends that are set to dominate the industry, providing valuable insights, tips, and techniques to help you stay ahead of the curve.
Lessons in Marketing Psychology: Scarcity
Nowadays, it’s not simply a case of telling people how fabulous you are and expecting them to believe you. Unless you can get other neutral parties to sing your praises on your behalf, nobody will take you seriously. But it’s equally important to remember that social proof is far from the only marketing psychology tool a business has at its disposal. Brands have been using a wide variety of tactic
Lessons in Marketing Psychology: Social Proof
It’s also a brief definition of marketing psychology - the art of understanding consumers’ buying decisions and manipulating them. Rather than throwing around messages at random and hoping somebody bites, marketing psychology means taking the time to get to know your audience on a much deeper level.
Instagram Impressions and Reach: Measuring Key Metrics
In theory, you don’t need an advanced understanding of Instagram’s most complex technicalities to succeed on the platform. The algorithm running things can be boiled down very simply: if your…
Struggling to Generate Viable B2B Leads?
It’s a scenario many businesses will be painfully familiar with. You’re finding yourself with a distinct lack of viable B2B leads. Which, of course, triggers an increased spend in sales…
How to Get More Subscribers for Your YouTube Channel (Part 2)
For obvious reasons, building an active and engaged audience of subscribers is the key to a successful social strategy. In which case, what tactics should you be prioritising in an effort to grow your channel? The truth is, there are dozens of things a YouTube publisher can do to attract attention. But when it comes to tried, tested and trusted techniques for gaining subscribers, none deserve more
How to Get More Subscribers for Your YouTube Channel (Part 1)
For obvious reasons, building an active and engaged audience of subscribers is the key to a successful social strategy. In which case, what tactics should you be prioritising in an effort to grow your channel? The truth is, there are dozens of things a YouTube publisher can do to attract attention. But when it comes to tried, tested and trusted techniques for gaining subscribers, none deserve more
7 Easily Actionable Instagram Engagement Tips
There’s little more frustrating than pouring your heart and soul into an Instagram strategy, only to generate almost no engagement. You’re convinced you’re making all the right moves, but for…