How to Get More Followers on Twitter for Free
Approximately half a billion Tweets are shared on Twitter every 24 hours. In many key markets worldwide, up to 25% of the entire online population uses Twitter. Figures like this…
Insights
2021
News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Articles from 2021
Small Business Advertising: 7 Reasons to Go Digital
It is understandable why so many small businesses yet to switch to online marketing are reluctant to do so. With so much economic uncertainty in the world, avoiding additional expenses seems sensible. But that’s no reason not to go digital. In fact, it’s the opposite!
Reasons to Use Google Analytics
Incredibly, research suggests that the vast majority of small businesses still don’t use Google Analytics. Among those who do, usage rates are quite depressingly low. At a glance, Google Analytics…
How Can Twitter Benefit Your Business?
With such ferocious competition from all corners, is it really worth bothering with a Twitter strategy for your business? And what is the best way to get started? Particularly considering…
7 FAQs About Email Marketing
Thinking about an email marketing strategy but not sure where to start? Well, here is a short 101 guide to the most fundamental basics of email marketing. And how to…
The Inevitable Pros and Cons of Social Media Marketing (Part 2)
Following our exploration in Part 1 where we look into social media marketing's remarkable advantages, it's essential to address the equally significant challenges that accompany these opportunities. With unprecedented numbers of consumers engaging across social platforms, the potential for business growth is extraordinary—but success demands a clear understanding of the obstacles you'll inevitabl
The Inevitable Pros and Cons of Social Media Marketing (Part 1)
Social media has evolved from a simple communication platform to an essential marketing powerhouse in today's digital landscape. Ask any digital marketer or online business owner about their strategy, and they'll confirm: social media marketing has become an exceptionally efficient and impactful marketing tool.
Why you should switch your focus from keywords to audiences
We’ve seen a great deal of change in Google Ads in the last few years. In fact, within that statement is one significant change; AdWords was rebranded into Google Ads…
5 Cheap and Easy Ways to Improve Your Social Media Performance
Spending significant sums of cash on a high-profile social media marketing strategy is always an option. That is, unless you’re running the kind of small or one-person operation where cash…