Sustainability

At Pivotal, we recognise the urgency of the climate crisis and the critical role businesses play in combating it. While we're far from perfect, we're committed to continuous improvement, reducing our environmental impact, and helping our clients do the same. Our journey towards sustainability is ongoing, guided by a clear set of actions we’re taking now, our goals for the near future, and our vision for a more sustainable, eco-friendly digital landscape.

What We're Doing Now

Eco-Friendly Operations

We’ve initiated a series of green practices within our offices, including reducing waste, encouraging recycling, and adopting energy-efficient technologies. Our remote work policies are also designed to minimise commuting emissions, making our operations leaner and greener.

Sustainable Web Design

Our digital creations prioritise energy efficiency. We optimise images and employ coding practices that reduce the energy consumption of the websites and apps we build. We also opt for green hosting providers, ensuring our digital footprint is as light as possible.

Client Education

We actively work with our clients to incorporate sustainability into their digital strategies, from eco-friendly design principles to content that promotes environmental awareness among their audience.

Short-Term Goals

One Million Trees

Pivotal will support the Million Tree Pledge, a vital global movement aiming to plant one million trees to combat climate change, restore biodiversity, and bolster ecosystems. This initiative aligns with our commitment to sustainability, demonstrating our active role in reducing environmental footprints and enhancing planetary health. By joining this collective effort, we reaffirm our dedication to making a meaningful impact and fostering a greener, more resilient future for all.

Carbon Footprint Reduction

Within the next year, we aim to reduce our carbon footprint by 20% through more competent work practices and offset our remaining carbon emissions through verified environmental projects.

Green Certifications

We are obtaining certifications that recognise our sustainability efforts, including aiming for a B-Corp certification, which aligns with our values and operational goals.

Sustainability Consulting Services

Expand our offering to include sustainability consulting, empowering our clients to make informed decisions that align with their environmental values.

Long-Term Goals

Net-Zero Emissions

Our ultimate goal is to achieve net-zero emissions by 2030 by reducing our direct impact and investing in scalable, impactful carbon removal technologies.

Full Circle Sustainability

We aim to minimise our negative impact and create positive change through our work. This includes developing digital products that promote sustainability, supporting eco-friendly initiatives, and partnering with organisations focused on environmental conservation.

Industry Leader in Sustainability

Become a recognised leader in the digital sector for sustainability, setting standards for eco-friendly practices and inspiring others to follow suit.