Brompton, or the modern folding bicycle revolution, is precisely what it sounds like—a meticulously engineered bike that folds into a compact package small enough to take on public transport, store under a desk, or tuck away in the smallest urban apartment. You might have looked at the title of this post and thought, wait - wasn't Brompton just a one-man operation in 1975? That's true, but it doesn't mean the seeds of a revolution weren't planted.

Starbucks, or the modern coffee shop experience, is precisely what it sounds like, a place to enjoy quality coffee in a comfortable "third place" between work and home. You might have looked at the title of this post and thought, wait - wasn't Starbucks just a local coffee bean shop in 1971? That's true, but it doesn't mean the seeds of a revolution weren't planted.

Ever cringed at a $2,000+ quote for a simple product photoshoot? With GPT-4o's image generation capabilities, you can now create studio-quality lifestyle images in minutes instead of weeks—at a fraction of the cost and without the logistical headaches. This guide walks you through exactly how to transform your basic product images into marketing-ready visuals that look like they came from a professional photoshoot.

At Pivotal, we've tackled the age-old problem of managing time and tasks in business with our revolutionary product, Oriented—the world's first context-aware calendar. Oriented goes beyond traditional scheduling tools like Microsoft Outlook and Google Calendar by adding detailed context to your events, making it easier to recall and understand past meetings. It seamlessly integrates with both platforms, offering a unified experience that boosts productivity and efficiency. Whether in retail, manufacturing, accounting, law, software development, or design, Oriented transforms how you manage your schedule, providing valuable insights into your business operations. Discover the future of scheduling with Oriented—do less, achieve more.

Implementing a redirect script seems like a straightforward solution to guide users to your new domain seamlessly. Yet this action inadvertently restricts access to the Squarespace editor and admin areas, throwing a wrench into site management efforts.

There are four things anyone looking to sell more products on Amazon should prioritise. Each of which could hold the key to determining where you went wrong while putting the necessary fixes in place.

Your website is more than just the online hub for your business. Today, your website is your business. Building and maintaining a credible online presence is not easy. Presentation, performance, functionality, UX, content, navigation and so on – all the kinds of technicalities that can make or break a website.

However you intend to approach sustainable marketing, the same three core principles apply. Creating and implementing a sustainable marketing strategy is not as easy as choosing a worthy cause and randomly channelling money and resources in its direction.

To call sustainability a marketing ‘buzzword’ would be to do the whole concept an injustice. Businesses in record numbers pledged to improve their eco-friendliness and to champion sustainability in their respective niches. Some are purely for marketing and PR purposes, but in most cases, they are for the genuine desire to put something back.

The debate regarding the potential value of ‘shallow’ backlinks has raged for some time, particularly when it comes to their impact on organic search marketing.

The fundamental pillars of an effective Facebook ad campaign are always the same. Irrespective of the type of business you run or your target audience for your ads, there are five equally important aspects of your strategy that need to be prioritised.

Running a small business can be challenging at the best of times. Irrespective of the niche in which you operate, contending with ferocious competition from all corners is the norm.