Insights

Thinking out loud.

Soar into Pivotal's captivating events and insightful discussions, led by prominent figures in digital marketing, literature, sports, the arts, and entrepreneurship. We ignite creativity and broaden perspective.

In our studios, we gather, curate, and surface insights exclusive to our clients, team members and partners designed to stretch cultural boundaries and spark inspiration.

Emilia Wolkowicz Emilia Wolkowicz

Celebrating East Anglian Marketing at the EAMAs 

Pivotal attended the East Anglian Marketing Awards at Epic Studios, where we were proud to sponsor the In-House Team of the Year award and be named a finalist for Marketing Agency of the Year. Here’s a look back at a brilliant evening celebrating the region’s marketing community.

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Emilia Wolkowicz Emilia Wolkowicz

Pivotal Continues Sponsorship of Basketball in the Community 

Basketball in the Community (BBITC) is helping young people in Norwich build confidence, skills and lasting connections through sport. By continuing our sponsorship, we’re proud to support a local organisation that offers a positive, structured environment where hundreds of players feel encouraged, included and part of something bigger every week.

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Emilia Wolkowicz Emilia Wolkowicz

Norwich Named One of the UK’s Top 10 Creative Cities 

Norwich has been named one of the UK’s top 10 creative cities by Affinity, recognising the city’s creative energy, community spirit and growing reputation as a regional hub for ideas. Here’s why we’re proud to be based in a Fine City full of ambition, collaboration and seriously good work.

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Emilia Wolkowicz Emilia Wolkowicz

Pivotal at Performance Manchester 

At the end of June, our Senior Paid Marketing Specialist, Kyryl, headed to Manchester for Performance MCR – a full-day conference dedicated to paid media, performance marketing and the future of digital advertising. The event brought together some of the sharpest practitioners in the industry to dig into what’s really changing across Google Ads, Meta, AI, measurement and creative strategy, and how brands can adapt to keep growing in an increasingly automated, complex landscape.

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Emilia Wolkowicz Emilia Wolkowicz

Pivotal Shortlisted and Sponsoring at the East Anglian Marketing Awards 

Pivotal has been shortlisted across several categories at the East Anglian Marketing Awards 2026, including Marketing Agency of the Year and Excellence in Performance. We’re also proud to be sponsoring the In-House Team of the Year award, celebrating brilliant marketing talent across the region.

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Emilia Wolkowicz Emilia Wolkowicz

Pivotal Joins Break’s Supporter Network

Pivotal has joined Break’s Supporter Network, continuing our support for a charity doing vital work with young people in, around and leaving care. Here’s why the partnership matters to us, and how Break is helping local businesses create meaningful social impact across the region.

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Emilia Wolkowicz Emilia Wolkowicz

Pivotal at SEM Stories Scotland 

Kyryl from team Pivotal recently attended SEM Stories Scotland in Edinburgh, where industry experts explored the future of search, ecommerce, AI, and performance marketing. Here are the key takeaways from the event, including AI-driven search, profitability-focused measurement, and the growing importance of the post-click experience.

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Emilia Wolkowicz Emilia Wolkowicz

Pivotal Takes on the Break Norwich Duck Race 

The Pivotal team joined the Break Grand Norwich Duck Race in May, supporting a fantastic local cause with our decorated duck, Taitina. Read about the event, the creativity on display, and how Norwich came together to support Break Charity.

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Emilia Wolkowicz Emilia Wolkowicz

Pivotal Company Day 2026 

The Pivotal team spent the day at Whitlingham Adventure for our 2026 Company Day, bringing together strategy sessions, team activities, great food from The Feed, raft building, and an evening around Norwich with the team.

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Emilia Wolkowicz Emilia Wolkowicz

AI Changed How We Work, Not What We Do 

AI hasn’t replaced PPC work. It’s reshaped how it gets done. By reducing time spent on routine checks, teams can focus more on strategy, decision-making, and staying ahead of performance issues.

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Emilia Wolkowicz Emilia Wolkowicz

Norwich Named Best Place to Live in the UK 

Norwich has officially been named the best place to live in the UK for 2026. From its strong community to its thriving business scene, here’s why it stands out and why Pivotal is proud to be based in the heart of the city.

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