Kyryl from team Pivotal recently attended SEM Stories Scotland in Edinburgh, where industry experts explored the future of search, ecommerce, AI, and performance marketing. Here are the key takeaways from the event, including AI-driven search, profitability-focused measurement, and the growing importance of the post-click experience.

The Pivotal team joined the Break Grand Norwich Duck Race in May, supporting a fantastic local cause with our decorated duck, Taitina. Read about the event, the creativity on display, and how Norwich came together to support Break Charity.

The Pivotal team spent the day at Whitlingham Adventure for our 2026 Company Day, bringing together strategy sessions, team activities, great food from The Feed, raft building, and an evening around Norwich with the team.

AI hasn’t replaced PPC work. It’s reshaped how it gets done. By reducing time spent on routine checks, teams can focus more on strategy, decision-making, and staying ahead of performance issues.

Norwich has officially been named the best place to live in the UK for 2026. From its strong community to its thriving business scene, here’s why it stands out and why Pivotal is proud to be based in the heart of the city.

The Pivotal team recently completed a sponsored walk around Norwich in support of The Feed, visiting key locations and learning more about the vital work they do across the community as part of Tait’s marathon fundraiser.

With thousands of e-commerce tools and providers available, choosing the right partners has become a critical decision. Here’s how Pivotal evaluates partnerships and why the right relationships can have a lasting impact on performance and growth.

Ecommerce businesses rely on a wide range of platforms and tools to run their operations, from marketing and analytics to logistics and content management. Over time, these systems can accumulate and create unnecessary complexity. This article looks at how businesses can approach technology more deliberately and ensure their stack genuinely supports the way they operate.

Our CEO Tait and Project Manager James recently visited the operations behind Brompton Bicycle. The trip offered a closer look at the craftsmanship, attention to detail, and passion that make Brompton one of Britain’s most respected examples of creative engineering.

Too many ecommerce brands are drowning in tools they do not fully use. Overcomplicated tech stacks slow websites, increase costs, and reduce clarity. Pivotal shows how a simpler, well-audited stack can boost performance, save time, and support growth.

After recovering from blood clots and a pulmonary embolism, Tait is taking on a sponsored marathon in support of The Feed. What began as part of his recovery has become a way to raise funds for a Norwich charity helping families access food, support and community.

We were proud to welcome Will Butler-Adams, CEO of Brompton Bicycle, as a guest speaker at our first Summit Base Camp event. From his leadership journey to his conversation on the Pivotal Moments podcast, Will’s story is a powerful reminder of what purpose-led business can achieve.