Insights

Thinking out loud.

Soar into Pivotal's captivating events and insightful discussions, led by prominent figures in digital marketing, literature, sports, the arts, and entrepreneurship. We ignite creativity and broaden perspective.

In our studios, we gather, curate, and surface insights exclusive to our clients, team members and partners designed to stretch cultural boundaries and spark inspiration.

Analytics Tait Pollack BA (Hons) FCIM Analytics Tait Pollack BA (Hons) FCIM

Introducing Oriented: The World's First Context-Aware Calendar

At Pivotal, we've tackled the age-old problem of managing time and tasks in business with our revolutionary product, Oriented—the world's first context-aware calendar. Oriented goes beyond traditional scheduling tools like Microsoft Outlook and Google Calendar by adding detailed context to your events, making it easier to recall and understand past meetings. It seamlessly integrates with both platforms, offering a unified experience that boosts productivity and efficiency. Whether in retail, manufacturing, accounting, law, software development, or design, Oriented transforms how you manage your schedule, providing valuable insights into your business operations. Discover the future of scheduling with Oriented—do less, achieve more.

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Analytics Tait Analytics Tait

Why Ignoring Analytics Will Cost You

It’s probably fair to say that few webmasters and business owners don’t use online analytics these days. Analytics are great for keeping tabs on how much traffic you’re bringing in, how much money you’re making and, to some extent, how to predict the ups and downs. However, all of the above represents using analytics in a relatively passive capacity – as in sitting back, looking at the basic figures and seeing how well you’re doing or otherwise.

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