Privacy Policy

Pivotal and its affiliates are committed to protecting users’ privacy, and we want to keep you informed of our privacy practices through this website. This privacy policy applies to those Pivotal and affiliate websites that link to this notice. We encourage you to read this policy to ensure you understand our privacy practices.

Some of our clients provide Pivotal and its affiliates with personally identifiable information about their customers so we can perform various services such as online campaign analysis. In addition, as part of our services, we may collect information about user interaction with client websites and provide that information along with our analysis to the client. All of this information belongs to the client and, as their customer, you should review the privacy policies of the sites you visit. Pivotal and its affiliates make no other use of this personally identifiable information.

The responsible use of cookies and web beacons (aka action tags or pixel gifs) plays an important role in the services Pivotal and its affiliates provide to clients. Our services allow our clients to better serve you, their customer. Pivotal and its affiliates may use cookie and web beacon technology for planning, serving, analyzing, and managing online campaigns on behalf of our clients.

For more information about the use of cookies, web beacons, and how you can opt out of Google DoubleClick cookies, please review the Google DoubleClick privacy policy, In addition, depending on your web browser, you may be able to change how your computer treats cookies so that cookies are not used or saved. Please check with your browser provider for more information on managing cookies. For more information, please see the following resources:

Google DoubleClick Opt-Out Page:
Google Preferences Page:

The Pivotal and affiliate websites provide users with information about products and services, as well as company contact information. We do not collect personal information unless you provide it to us for items such as job applications. We will express our need for the personal information at the point of collection and will not collect more personal information that is needed to execute your request.

Personal information is any information that can be used to identify an individual, and may include, but is not limited to, name, email address, postal or other physical address, telephone number and other information required to provide a service, deliver a product, or carry out a transaction you have requested.

We will only use your personal information in the way we specified when it was collected. We will not subsequently change the way your personal information is used without your consent.

We may respond to subpoenas, court orders, or legal process by disclosing your personal information and other related information, if necessary. We also may disclose your personal information to establish or exercise our legal rights or defend against legal claims.


We may have to share your personal data with the following parties:

Service providers (such as Xero) acting as processors based in the EU who provide services in agreement and accordance with the services / statements of work agreed upon.
HM Revenue & Customs, regulators, police and other authorities acting as processors or joint controllers who require reporting of processing activities in certain circumstances (such as criminal activity, including but not limited to, fraud)

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting or reporting requirements.

To determine the appropriate retention period for personal data we consider the amount, nature and sensitivity of the data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

We will retain our customer data for a period of 7 (seven) years after a contract / statement of work has ended and been completed or when your account is closed on our website, whichever is longer. In the case of mailing lists and marketing data, your personal data will be held for the length of the subscription.

We hold this data to protect or defend our legal rights and for tax purposes. After this period has elapsed, any data we hold that is personally identifiable to you will be redacted/anonymised (so it can no longer be associated with you) and stored for research and statistical purposes in which case we may use this indefinitely without further notice to you.

Any data handled by Pivotal that belonging to our client(s) (including its own users data) entered into our systems or any systems we manage on behalf of a client will only be processed in accordance with the customer’s express instructions, as described in our own GDPR Policy data processing agreements.

PVTL conducts the majority of data processing activities required to provide the services. However, we do engage some third-party vendors to assist in supporting these services. Each vendor goes through a rigorous selection process to ensure it has the required technical expertise and can deliver the appropriate level of security and privacy. We can make information available about Pivotal sub-processors supporting services, as well as third-party sub-processors involved in those services on request, we can also include commitments relating to sub-processors in our current and updated data processing agreements.

Pivotal and its affiliates may update or change this privacy policy at any time and such changes will become effective 30 days after they are posted unless otherwise stated. Our website will state the date it was last updated and we encourage you to review our privacy policy whenever you use this website. We hope you find this information helpful. Our goal is to present all the information in a format that is as readable as possible. Whatever you decide to do, we want you to be completely informed about how cookies work, and how we use information on the Internet. Should you have any additional questions, please send an e-mail to [email protected]. or write us at:

PVTL Limited t/a Pivotal,
3-4 Pivotal House,
Orford Yard, Red Lion Street,
Norwich, Norfolk,
NR1 3TB, United Kingdom

1. What information is collected by the Pivotal and affiliate websites?

Like most standard website servers, we use log files. We may collect Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and a number of clicks to analyze trends, administer the site, and track user’s movement in the aggregate.The other information we collect through the Pivotal or affiliate website is contact information you choose to provide as a consumer, client or partner when you complete a form to request more information about our company, products or services

Google Analytics (Google) Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services.
Google Analytics Privacy Policy:
Google Analytics Opt Out:

2. How do Pivotal or its affiliates use personally identifying information collected on the respective Pivotal or affiliate web site?

We use the contact information you provide to respond to your request or to provide you future updates. We may contact you through any of the means you identified on the form (e.g., phone, fax, e-mail). If you contact us as a prospective client and a business relationship is not established with Pivotal or an affiliate within a reasonable time period, we will delete your contact information.

3. Do Pivotal and its affiliates share my personally identifying information with third parties?

We may share the contact information you provide on our website with our contractors and vendors in order to provide a requested service or transaction (e.g., to send you an e-mail) subject to our confidentiality policies. Other than agents who act on our behalf, the information you provide at this site will not be transferred or sold to unrelated third parties, unless we have your permission to do so. We may disclose your personal information to respond to subpoenas, court orders, legal process, or to protect or establish our legal rights or property. Information may be disclosed as part of any merger, acquisition, the sale of company assets, as well as in the unlikely event of an insolvency, bankruptcy or receivership in which information would be transferred as one of the business assets of the company.

4. How is my personally identifying information used when I apply for a position with Pivotal or its affiliates?

When you apply for a position with Pivotal or an affiliate, all personally identifiable information that you choose to provide will be collected and maintained by Pivotal. If you apply for a position with Pivotal or an affiliate directly or through a third party, and you choose to provide personally identifiable information, your personally identifiable information will be treated in accordance with this privacy policy.

5. How do Pivotal and its affiliates safeguard personally identifying information collected on the Pivotal and affiliate websites?

We have security policies and procedures to protect information in our possession from loss, misuse and unauthorized access, disclosure, alteration and destruction. While no data transfer can be completely secure, we will make reasonable efforts to secure all data that is transferred, stored or processed.

6. What are my choices? How do I opt-out of the website-specific mailing lists and services?

After opting-in, you may choose to opt-out from any mailing lists that you have subscribed to, at any time. You may opt-out by clicking on the unsubscribe link within any of the emails that you receive. For lists and services that relate specifically to the Pivotal or affiliate websites, you may also send your opt-out request to or through postal mail at:

PVTL Limited t/a Pivotal,
3-4 Pivotal House,
Orford Yard, Red Lion Street,
Norwich, Norfolk,
NR1 3TB, United Kingdom

7. Can I review and delete my personally identifying information collected by the Pivotal or affiliate websites?

You can e-mail [email protected]. if you wish to access your personally identifying information. We will provide you with reasonable access to review and request the deletion of your personally identifiable information, in accordance with applicable laws and regulations.

8. Do the Pivotal or affiliate websites use cookies and web beacons?

The Pivotal and affiliate websites may use persistent cookies and web beacons (aka action tags or pixel gifs). Cookies are tiny packets of information, usually less than one kilobyte, stored in the temporary files on your hard drive, and used by websites to recognize a computer they have encountered before. A web beacon is a clear gif not visible to the user, which collects certain anonymous information about your visit to our websites. We use a combination of cookies and web beacons for planning, analyzing and managing our sites. These tracking technologies collect anonymous data about users who interact with our websites to help us provide a better user experience through the use of statistics and measurements of user satisfaction. Usage of cookies and/or web beacons is in no way linked to any personally identifiable information while on our sites.

9. Do the Pivotal and affiliate websites link to third party websites?

The Pivotal and affiliate websites may provide links to third party websites that offer valuable information. We encourage you to review the privacy policies and data collection procedures on these sites.

Comments, Questions, or Complaints
Please send questions, complaints, or requests for more information about the privacy policy of Pivotal and its affiliates to [email protected]. or write us at:

PVTL Limited t/a Pivotal,
3-4 Pivotal House,
Orford Yard, Red Lion Street,
Norwich, Norfolk,
NR1 3TB, United Kingdom