However you intend to approach sustainable marketing, the same three core principles apply. Creating and implementing a sustainable marketing strategy is not as easy as choosing a worthy cause and randomly channelling money and resources in its direction.

To call sustainability a marketing ‘buzzword’ would be to do the whole concept an injustice. Businesses in record numbers pledged to improve their eco-friendliness and to champion sustainability in their respective niches. Some are purely for marketing and PR purposes, but in most cases, they are for the genuine desire to put something back.

Regular digital marketing audits provide online businesses with the opportunity to determine which of their initiatives are working in their favour and which are in need of a rethink. In essence, the equivalent of performing a full diagnostic on a vehicle, or an occasional medical check-up on a person.

Devising and implementing an outstanding digital marketing strategy with limited funds can be challenging, but it's not impossible. The key is to focus on viable avenues that yield results without breaking the bank. This article will explore seven effective ways to maximise your digital marketing budget.