Insights
Thinking out loud.
Soar into Pivotal's captivating events and insightful discussions, led by prominent figures in digital marketing, literature, sports, the arts, and entrepreneurship. We ignite creativity and broaden perspective.
In our studios, we gather, curate, and surface insights exclusive to our clients, team members and partners designed to stretch cultural boundaries and spark inspiration.
1998: Google First Incorporated - Pivotal Moments
A leader in the digital and technological fields, Google is one of the wealthiest companies in the world and an innovator and leader for the rest of us. With an admirable mission statement (“Don’t be evil”) and a billion users, Google's story is one that we can learn from even today, well after the company’s 20th anniversary.
2006: The First Tweet - Pivotal Moments
Technically, Twitter is an online microblogging service that has grown from a social networking platform into a well-considered source of breaking news worldwide since it was first made public in 2006.
1976: The Birth of Apple - Pivotal Moments
With founders who are now household names and technology that continues to grow and push the market, it’s no wonder that in 2018, Apple made history. They became the world’s first publicly traded company to achieve a market capitalisation of $1 trillion.
1981: Adam Osborne Invents the Laptop - Pivotal Moments
It wasn’t until March 1980 that Osborne approached engineer Lee Felsenstein with his idea. Like Steve Jobs, Felsenstein was a member of the HomeBrew Computer Club and an ex-Intel engineer. Osborne proposed that a company create affordable, portable computers with installed software. And he wanted Felsenstein to develop the hardware.
1994: Bluetooth Technology is Imagined by Jaap Haartsen - Pivotal Moments
In 1994, Haartsen took on a project related to indoor wireless systems and attempted to find a way to enable short-range radio connections. He eventually developed this system, which became the daily Bluetooth technology.
1972: Ralph Baer Creates the First Home Gaming Console - Pivotal Moments
In 1971, Baer and Sanders Associates filed the first-ever video game patent, eventually granted in 1973. The patent held the legal monopoly on any product that included a regular TV with circuits capable of producing and controlling dots on the screen.
1936: Alan Turing & The Turing Machine - Pivotal Moments
The Turing Machine was ground-breaking because of its simplicity. Because it was clear about what it could and could not compute, it is still considered the most powerful machine in the world. Any modern computing system as powerful as Turing Complete is called Turing Complete.
1982: Boston Computer Exchange - Pivotal Moments
Online shopping, or e-commerce, is precisely what it sounds like—buying and selling services via the Internet. You might have looked at the title of this post and thought, wait - we didn’t have the internet in 1982. That's true, but it doesn’t mean e-commerce wasn’t possible.
1801: Joseph Marie Jacquard Invents The Loom - Pivotal Moments
Joseph Marie Charles, known as Jacquard, might not be a name that springs to mind when you think of early computers, particularly when you consider that he was born in Lyon, France, in 1752. Jacquard’s innovative loom engineering led to the technological revolution of the entire textile industry.
1998: The Birth of PayPal - Pivotal Moments
Before PayPal's creation, early retail sites had no choice but to accept payments in cheque form or through money orders. The genius of Levchin and Thiel’s idea is partly due to its innovativeness and partly to the fact that no other company has noticed the gap in the market for an online payment system.