News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Your website is more than just the online hub for your business. Today, your website is your business. Building and maintaining a credible online presence is not easy. Presentation, performance, functionality, UX, content, navigation and so on – all the kinds of technicalities that can make or break a website.
There are four things anyone looking to sell more products on Amazon should prioritise. Each of which could hold the key to determining where you went wrong while putting the necessary fixes in place.
To call sustainability a marketing ‘buzzword’ would be to do the whole concept an injustice. Businesses in record numbers pledged to improve their eco-friendliness and to champion sustainability in their respective niches. Some are purely for marketing and PR purposes, but in most cases, they are for the genuine desire to put something back.
However you intend to approach sustainable marketing, the same three core principles apply. Creating and implementing a sustainable marketing strategy is not as easy as choosing a worthy cause and randomly channelling money and resources in its direction.
