Vine Is Dead: Long Live the Post-Vine Generation!
It may once have been a phenomenon with boundless power, but Vine is officially no more. Twitter recently made the announcement that it would be shuttering the monumentally popular six-second…
Insights
2016
News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Articles from 2016
Christmas PPC Tips to Help Boost Your Campaign
Love it or loathe it, Christmas time is with us once again. Which in turn means you’ll be (or at least should be) well into your festive marketing strategies, in…
Another Handful of Web Marketing Statistics You Ought to Know
October has been a very generous month as far as the eConsultancy Internet Statistics Compendium is concerned. But then again, which month isn’t? It’s always interesting to see what goes…
Three Things To Do Immediately After Setting Up Your Online Business
There’s really no prouder moment than the very instant your first online business venture goes live and officially becomes a thing. Whether it’s an expansive business website, an ambitious e-commerce…
DIY Link Building Tactics for E-Commerce Sites That Actually Work
If you run an e-commerce site, chances are you don’t have a great deal of time for anything else. That being said, you are probably also painfully aware of the…
Five Epic Digital Marketing Stats from September
There’s nothing quite like a fresh round-up of facts and figures to celebrate the close of another interesting month in digital marketing. From British TV super-hits to blowing cash on…
Making the Most of Local Search As a Small Business Owner
Anyone running a local business in this day and age will probably already understand the importance of ranking well in local search. Over recent years, the web has become the…
2016’s Most Important Copywriting Rules
While the face of digital marketing and the general rules for success online may be continually evolving and changing, some things quite simply never change. Perhaps the single most cogent…
In a New Web Minute (Everything Can Change!)
It’s been said a million times that everything can change in a New York minute. Hence, the rather unfortunate title to this particular piece. Still, it’s a pretty accurate proclamation…