PPC Landing Pages – Learning From the Best
A recent statistic that’s been circulating the PPC community for a while now states that for each $92 invested in boosting traffic, no more than $1 is invested in conversion…
Insights
2016
News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Articles from 2016
Using Life Lessons to Build Successful Marketing Strategies
The trouble with life lessons is the way in which they usually only tend to be considered in hindsight. Or in other words, you learn a lesson the hard way…
Transform Your WordPress Sidebar in 10 Minutes
As functional as it may be, your WordPress site’s sidebar is also one of the most important of the entire site. But if you were to be honest, chances are…
Your Trusted Partner in Affiliate Marketing
If you haven’t already given thought to affiliate marketing as a small business venture…well, let’s just say it’s about time you did! All over the world, millions of plucky entrepreneurs…
New-Generation Blogging Trends – Big Changes Are Happening
If you’ve ever wondered what the face of business blogging will look like in years to come…well, let’s just say you aren’t the only one! It’s no secret these days…
Woeful WordPress Mistakes to Avoid at All Costs
Whichever way you look at it, WordPress has put the power of professional website development and management in the hands of more newcomers than any CMS to date. But just…
Six Key Magento E-Commerce Trends for 2016
Magento once again proved to be the ecommerce platform of choice for 2015 – and it’s looking like more of the same to come this year. User numbers are quite…
Has SEO Died a Death? Evidence Suggests It’s Healthier Than Ever
We won’t spoil the surprise, but head over to Google for a moment and tap ‘SEO is’ into the search box…then take a look at the immediate suggestions. Pretty strong…
Six Reasons Why Your Business Blog Is Dead in the Water
There’s very little in the world more frustrating and indeed soul-destroying than investing heavily in a business blog, only for it to yield absolutely no fruit whatsoever. You worked hard,…