What to Do When Your Site Isn’t Converting Visitors
If you thought there was nothing more frustrating than a website that doesn’t attract any visitors, think again. Worse still is a website that pulls in plenty of traffic, but…
Insights
2021
News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Articles from 2021
How to Reduce Bounce Rates and Improve Conversions
The importance of boosting conversions is self-explanatory, but what exactly is a ‘bounce’? And how do you reduce bounce rates? Bounce rate refers to the percentage of visitors who enter…
1998: Google First Incorporated - Pivotal Moments
A leader in the digital and technological fields, Google is one of the wealthiest companies in the world and an innovator and leader for the rest of us. With an admirable mission statement (“Don’t be evil”) and a billion users, Google's story is one that we can learn from even today, well after the company’s 20th anniversary.
Is Duplicate Website Content Really a Big Deal?
If you know anything about search engine optimisation (SEO), you probably know that duplicate content is not a good thing. You may also be under the impression that Google and…
2006: The First Tweet - Pivotal Moments
Technically, Twitter is an online microblogging service that has grown from a social networking platform into a well-considered source of breaking news worldwide since it was first made public in 2006.
1976: The Birth of Apple - Pivotal Moments
With founders who are now household names and technology that continues to grow and push the market, it’s no wonder that in 2018, Apple made history. They became the world’s first publicly traded company to achieve a market capitalisation of $1 trillion.
1981: Adam Osborne Invents the Laptop - Pivotal Moments
It wasn’t until March 1980 that Osborne approached engineer Lee Felsenstein with his idea. Like Steve Jobs, Felsenstein was a member of the HomeBrew Computer Club and an ex-Intel engineer. Osborne proposed that a company create affordable, portable computers with installed software. And he wanted Felsenstein to develop the hardware.
Four (More) Ecommerce Trends Set to Dominate in 2021
We recently published a post detailing a selection of ecommerce trends predicted to dominate the landscape in 2021. Outlined in brief below, you’ll find several additional trends we’re expecting to…
1994: Bluetooth Technology is Imagined by Jaap Haartsen - Pivotal Moments
In 1994, Haartsen took on a project related to indoor wireless systems and attempted to find a way to enable short-range radio connections. He eventually developed this system, which became the daily Bluetooth technology.