News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
These days, everybody knows that content is King. Unfortunately, knowledge and acceptance of this mantra have led to the web bursting with pretty pathetic content. So many businesses have fallen into a 'more is better' way of working – quantity taking precedence over quality.
With countless types of content to choose from, it’s common to overlook podcasts. Or for that matter, view them as a little on the old-fashioned side. The thing is though,…
Don’t misconstrue – challenger brands have been around since the dawn of time. It’s just that somebody somewhere decided to give the classic ‘underdog’ business a more modern handle. If…
Attempting to find even the faintest silver lining in the whole Covid-19 crisis is a largely fruitless endeavour. Painting an accurate long-term picture of what’s to come is far from…
Social proof, also known as social signals, is a psychological phenomenon in which individuals rely on the actions and opinions of others to guide their own decisions. In online business, social proof refers to the various forms of evidence demonstrating the value, quality, and trustworthiness of a brand, product, or service.
Contrary to popular belief, influencer marketing is far from a new phenomenon. Influencers have played a key role in marketing initiatives since the dawn of contemporary marketing as we know…
But what should you be doing to leverage the enormous power of social media to grow your business? How can you take your current strategy to a higher level, enabling you to outperform your competitors across all key platforms?
The imminent death of email marketing has been predicted and proclaimed for some time. Typically by those who seem to overlook the facts. When you closely examine the facts and…
Here’s a question – how many email marketing metrics do you think you should be tracking? A dozen? Maybe a hundred? The answer – four…just four main metrics. According to…
