News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Regular digital marketing audits provide online businesses with the opportunity to determine which of their initiatives are working in their favour and which are in need of a rethink. In essence, the equivalent of performing a full diagnostic on a vehicle, or an occasional medical check-up on a person.
The appeal of setting up an online retail business is easy to understand. With more people shopping online than ever before, there’s a world of potentially lucrative business opportunities for entrepreneurs to explore.
With each passing year, the SEO landscape gets increasingly complex. Just as soon as you’ve got to grips with the latest rules for effective website optimisation, Google shifts the goalposts once again.
With Google’s Core Update now complete, many webmasters and ecommerce business owners are once again taking things back to the drawing board. Some have been hit harder in the rankings than others, but in all instances, they are looking to keep their site in Google’s good books.
It’s not often that Google comes out with a pearl of SEO wisdom that can be called genuinely reassuring. Usually, it’s a pretty relentless tale of doom, gloom and downright terrifying algorithm updates.
Elevating your video content to a professional standard is more accessible than ever, especially for businesses aiming to impact YouTube.
Making good use of customer feedback means knowing how to take the rough with the smooth. Right now, it is estimated that around 90% of all consumers read reviews online before purchasing a product.
With the rapid evolution of today’s digital marketing landscape, it is natural to question the relevance of SEO occasionally. Web users interact with online content differently than in years past, and Google’s increasingly sophisticated algorithm makes it challenging to keep up.
Many businesses struggle to achieve their desired results due to common errors that adversely affect their ad performance. In this article, we will delve into these mistakes, provide data-driven insights, and offer practical tips to help you maximise the ROI of your Facebook ad campaigns.
