News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Kyryl and Emily attended BrightonSEO this autumn, bringing back practical insights on feed optimisation, Shopping performance, and how search marketing is evolving. From cleaner data to stronger foundations, the event reinforced where real performance gains are made today.
Pivotal Analytics is now available as a Shopify app, giving ecommerce brands a clearer view of their true store performance. With full order lifecycle tracking, including refunds and cancellations, the app helps merchants understand their revenue more accurately without complex setup.
Our CEO, Tait Pollack, joined Norwich Business School’s Employability Week 2025 to share career insights with UEA students and take part in a panel designed to support the next generation of talent.
