Pivotal Analytics Launches Shopify App
We’re excited to share that Pivotal Analytics is now available as an app for Shopify. This launch makes it easier for ecommerce brands to get complete visibility into their store performance, all from one platform.
The app connects directly to your Shopify store and tracks every stage of the order lifecycle. It records purchases, refunds, cancellations, and deferred payments automatically, helping businesses see a more accurate view of their revenue. Installation takes just a few minutes, and no code or developer setup is required.
Built for Real Ecommerce Insights
The Shopify app is part of the wider Pivotal Analytics platform, which delivers real-time customer insights for ecommerce and enterprise businesses. The platform includes features such as:
Complete order lifecycle tracking, including refunds and cancellations
Real-time data collection and reporting
Machine learning-powered insights
Extended data retention of up to 100 months
Integration with platforms like Google Ads, Search Ads 360, and BigQuery
These capabilities help businesses see the full picture of how customers interact, buy, and engage online.
Why It Matters
Traditional analytics tools often miss important data points. For example, Google Analytics 4 only tracks refunds for three days and doesn’t record cancellations at all. Pivotal Analytics fills that gap by tracking refunds indefinitely and including cancellation data, so merchants can see their true financial performance.
Having access to that level of insight helps ecommerce brands make better decisions and understand the real impact of their marketing and operations.
Get Started
The Pivotal Analytics Shopify App is available now and can be installed directly from the Shopify App Store.
Our Magento Analytics Extension is also available for stores using the Magento platform.
To learn more about the platform and its enterprise features, visit pivotalanalytics.com.