News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
We are proud to continue our support as a Friend of The Feed, helping fund vital projects that tackle food poverty and malnutrition across Norwich. Ongoing support plays a key role in ensuring people can access healthy food and feel connected within their community.
Before Christmas, the Pivotal team spent a day volunteering with local organisations across Norfolk. From conservation work at RSPB Strumpshaw Fen to community gardening in Norwich and supporting Big C’s donation centre, it was a hands-on day focused on giving back and supporting causes that matter locally.
We’re pleased to welcome James Walker to Pivotal as our new Project Manager. With more than 14 years of experience delivering complex digital products for global brands, James brings a strong background in product delivery, team coordination, and building scalable processes.
Kyryl and Emily attended BrightonSEO this autumn, bringing back practical insights on feed optimisation, Shopping performance, and how search marketing is evolving. From cleaner data to stronger foundations, the event reinforced where real performance gains are made today.
Pivotal Analytics is now available as a Shopify app, giving ecommerce brands a clearer view of their true store performance. With full order lifecycle tracking, including refunds and cancellations, the app helps merchants understand their revenue more accurately without complex setup.
Our CEO, Tait Pollack, joined Norwich Business School’s Employability Week 2025 to share career insights with UEA students and take part in a panel designed to support the next generation of talent.
