News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Pivotal has been shortlisted across several categories at the East Anglian Marketing Awards 2026, including Marketing Agency of the Year and Excellence in Performance. We’re also proud to be sponsoring the In-House Team of the Year award, celebrating brilliant marketing talent across the region.
Pivotal has joined Break’s Supporter Network, continuing our support for a charity doing vital work with young people in, around and leaving care. Here’s why the partnership matters to us, and how Break is helping local businesses create meaningful social impact across the region.
Kyryl from team Pivotal recently attended SEM Stories Scotland in Edinburgh, where industry experts explored the future of search, ecommerce, AI, and performance marketing. Here are the key takeaways from the event, including AI-driven search, profitability-focused measurement, and the growing importance of the post-click experience.
The Pivotal team joined the Break Grand Norwich Duck Race in May, supporting a fantastic local cause with our decorated duck, Taitina. Read about the event, the creativity on display, and how Norwich came together to support Break Charity.
We’re pleased to welcome Sean Orton to Pivotal as our new Senior Account Strategist. Bringing experience across brand and digital strategy, Sean joins the team with a broad agency background, fresh perspective, and a passion for helping clients grow through clear strategic thinking.
The Pivotal team spent the day at Whitlingham Adventure for our 2026 Company Day, bringing together strategy sessions, team activities, great food from The Feed, raft building, and an evening around Norwich with the team.
Emily Warner’s path into digital marketing hasn’t been conventional. From performing on stage to running her own business, she now brings a unique mix of creativity, organisation, and strategic thinking to her role as an Account Strategist at Pivotal.
AI hasn’t replaced PPC work. It’s reshaped how it gets done. By reducing time spent on routine checks, teams can focus more on strategy, decision-making, and staying ahead of performance issues.
The Pivotal team recently completed a sponsored walk around Norwich in support of The Feed, visiting key locations and learning more about the vital work they do across the community as part of Tait’s marathon fundraiser.
