Our Ongoing Support for The Feed

Supporting our local community has long been important to us at Pivotal. That is why we are proud to continue our support as a Friend of The Feed, standing alongside other organisations committed to tackling food poverty and malnutrition in Norwich.

Friends of The Feed brings together businesses that each pledge to raise £1,000 over the course of a year, helping fund The Feed’s vital projects across the city. It is a simple commitment that delivers very real impact.

Why The Feed’s Work Matters

The Feed supports people in Norwich to eat well, live well and feel connected. One of its largest projects is the Social Supermarket and Community Café on Hall Road, which provides free and low-cost groceries alongside advice, support and social activities. Each month, thousands of people benefit from the welcoming and practical support this space offers.

The need for this work remains significant. Norfolk has the highest malnutrition rate in England, with 6.7% of residents affected, around a third higher than the national average. In Norwich, 40% of the city sits within the most deprived areas of England, double the national average.

These figures highlight why continued, long-term support is so important.

The Difference Ongoing Support Makes

£1,000 is what The Feed spends each month on fruit and vegetables that are distributed free to members of the Social Supermarket. Access to fresh, healthy food should never be out of reach, and this support helps make that possible for many families and individuals across the city.

Knowing that our ongoing fundraising contributes directly to something so tangible is a big part of why we remain involved.

Staying Involved as a Friend of The Feed

Our continued support includes taking part in fundraising activities, contributing through donations, and supporting events organised by The Feed. Friends of The Feed also come together on a quarterly basis to share updates, exchange ideas, and connect with other local organisations, all while learning more about the challenges The Feed is tackling.

Looking Ahead

We are proud to continue supporting The Feed and the essential work they do across Norwich. Being a Friend of The Feed allows us to play a small but meaningful role in helping people access healthy food and feel connected within their community.

We look forward to continuing this support and working alongside The Feed to make a positive difference locally.