10 Terrible Online Customer Care Mistakes (Part 1)
As you’ve probably noticed, we’ve decided to dedicate a few posts as of late to the importance of quality customer care. Research suggests that far too many online businesses are…
Insights
2018
News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Articles from 2018
The Key Features Every Mobile Travel Site Needs
Booking holidays and making travel plans via mobile devices has become less a niche alternative and more the exclusive standard for millions. The appeal of being able to book even…
Creating eCommerce Coupons that Really Work
All the killer site design and elite web maintenance in the world cannot rival a good deal or discount. Businesses like Groupon have comprehensively illustrated just how powerful and influential…
Inventory and SEO Performance – More Inter-Connected Than You Might Think
You’d be forgiven for thinking that you e-commerce merchandising strategy wouldn’t have the biggest impact on your site’s SEO performance. But you’d also be wrong. When looking to optimise the…
How to Deal with a Full-Blown PR Crisis
These days, encountering a full-blown PR crisis is anything but a rare occurrence. Given the nature of the Internet and consumer habits in general, it takes little more than one…
Ship Free or Die Hard…Ecommerce Rule Number One
Online retailers in every niche have never faced stiffer competition. Whatever it is you do, chances are there are countless others sellers doing exactly the same. All of which prompts…
New Web Marketing Statistic from March 2018
Once again, we’ve decided to share around a roundup of some of our favourite facts and figures from the past couple of weeks. So sit back, relax and enjoy a…
Working Backwards: The Key to Successful Ecommerce
It’s one of the truest and most relevant things Steve Jobs ever said: “you have to start with the customer experience and work backwards towards the technology”.In terms of what…
Are Your Small Business Bounce Rates Too High?
When the average consumer visits a small business online, they rarely leave with a neutral opinion. More often than not, they leave impressed, satisfied and with the intention of returning,…