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Search Engine Optimisation

News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.

Articles in Search Engine Optimisation

Search Engine Optimisation

Three Simple Steps to Better SEO Text

These days, everybody knows that content is King. Unfortunately, knowledge and acceptance of this mantra have led to the web bursting with pretty pathetic content. So many businesses have fallen into a 'more is better' way of working – quantity taking precedence over quality.

Tait Pollack · · 4 min read
Search Engine Optimisation

7 Reasons Why You Should Invest in SEO

You're guaranteed to fall behind your competitors without SEO. Contrary to popular belief, SEO is anything but optional. Here are seven reasons you should invest in a skilled SEO expert or specialist SEO Agency, ignoring the cries of naysayers.

Tait Pollack · · 15 min read