News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Our first-ever Summit: Basecamp brought together brilliant minds, inspiring talks, and a full day of ideas that continue to spark across the Pivotal team. From Will Butler-Adams’ keynote on creativity and innovation to panels on commerce and technology, it was a day built on curiosity, collaboration, and community. Here’s a look back at the conversations, experiences, and moments that made it one
Written by our founder, Tait Pollack, Everywhere-Commerce is the first place the term E*commerce appears in print — and the first time it’s backed by a full, working methodology.
Starbucks, or the modern coffee shop experience, is precisely what it sounds like, a place to enjoy quality coffee in a comfortable "third place" between work and home. You might have looked at the title of this post and thought, wait - wasn't Starbucks just a local coffee bean shop in 1971? That's true, but it doesn't mean the seeds of a revolution weren't planted.
Brompton, or the modern folding bicycle revolution, is precisely what it sounds like—a meticulously engineered bike that folds into a compact package small enough to take on public transport, store under a desk, or tuck away in the smallest urban apartment. You might have looked at the title of this post and thought, wait - wasn't Brompton just a one-man operation in 1975? That's true, but it does
Ever cringed at a $2,000+ quote for a simple product photoshoot? With GPT-4o's image generation capabilities, you can now create studio-quality lifestyle images in minutes instead of weeks—at a fraction of the cost and without the logistical headaches. This guide walks you through exactly how to transform your basic product images into marketing-ready visuals that look like they came from a profes
Discover the highlights of the Norfolk Women's Network Awards 2024, where we celebrated rising talent, inspiring leaders, and community-driven change. Read about the winners and their incredible achievements.
At Pivotal, we've tackled the age-old problem of managing time and tasks in business with our revolutionary product, Oriented—the world's first context-aware calendar. Oriented goes beyond traditional scheduling tools like Microsoft Outlook and Google Calendar by adding detailed context to your events, making it easier to recall and understand past meetings. It seamlessly integrates with both plat
At Pivotal, we believe in nurturing talent and providing growth opportunities. We are thrilled to welcome back Laura Plumstead as our Marketing Manager. Laura’s return marks an exciting chapter for us as she oversees the broader strategies of our marketing services and spearheads our optimisation service.
At Pivotal, we are committed to empowering communities and nurturing young talent. We are excited to announce that for the second consecutive year, we are sponsoring the Norwich Eagles basketball team and the Basketball in the Community (BBiTC) initiative. This partnership is about more than just new kits; it's about making a lasting impact in our community.
