News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Pivotal Analytics is now available as a Shopify app, giving ecommerce brands a clearer view of their true store performance. With full order lifecycle tracking, including refunds and cancellations, the app helps merchants understand their revenue more accurately without complex setup.
Our CEO, Tait Pollack, joined Norwich Business School’s Employability Week 2025 to share career insights with UEA students and take part in a panel designed to support the next generation of talent.
We have proudly supported Basketball in the Community since 2022, backing an organisation that continues to make a real difference for young people across Norwich. From grassroots sessions to developing future coaches, BBITC creates opportunities that go far beyond the basketball court.
Norfolk’s young people are facing a growing mental strength crisis, according to the UK’s largest study of its kind. As part of the Norfolk Taskforce, we are supporting the High Performance Foundation’s rollout of Game Plan, a programme designed to help students build resilience, confidence and wellbeing. Our latest blog explores the findings and the impact this initiative aims to make across the
We are proud to celebrate two standout achievements at this year’s DevelopHER Awards, with Indre Kiskiene winning Tech Star and Thea Reeder shortlisted for Eye for Design. Their recognition highlights the talent, creativity, and dedication that shape our team.
We’re proud to share that Pivotal has been named Best Digital Agency at the UK Agency Awards 2025. This win celebrates the work we deliver, the culture we’ve built, and the way we continue to grow with purpose.
Our first-ever Summit: Basecamp brought together brilliant minds, inspiring talks, and a full day of ideas that continue to spark across the Pivotal team. From Will Butler-Adams’ keynote on creativity and innovation to panels on commerce and technology, it was a day built on curiosity, collaboration, and community. Here’s a look back at the conversations, experiences, and moments that made it one
Written by our founder, Tait Pollack, Everywhere-Commerce is the first place the term E*commerce appears in print — and the first time it’s backed by a full, working methodology.
Starbucks, or the modern coffee shop experience, is precisely what it sounds like, a place to enjoy quality coffee in a comfortable "third place" between work and home. You might have looked at the title of this post and thought, wait - wasn't Starbucks just a local coffee bean shop in 1971? That's true, but it doesn't mean the seeds of a revolution weren't planted.
