Insights

News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.

Articles, page 6

Moments

1975: Brompton Bicycle, The Folding Revolution - Pivotal Moments

Brompton, or the modern folding bicycle revolution, is precisely what it sounds like—a meticulously engineered bike that folds into a compact package small enough to take on public transport, store under a desk, or tuck away in the smallest urban apartment. You might have looked at the title of this post and thought, wait - wasn't Brompton just a one-man operation in 1975? That's true, but it does

Tait Pollack · · 15 min read
Artificial Intelligence

The Complete Guide to Creating Professional Product Photos with AI

Ever cringed at a $2,000+ quote for a simple product photoshoot? With GPT-4o's image generation capabilities, you can now create studio-quality lifestyle images in minutes instead of weeks—at a fraction of the cost and without the logistical headaches. This guide walks you through exactly how to transform your basic product images into marketing-ready visuals that look like they came from a profes

Tait Pollack · · 8 min read
Analytics

Introducing Oriented: The World's First Context-Aware Calendar

At Pivotal, we've tackled the age-old problem of managing time and tasks in business with our revolutionary product, Oriented—the world's first context-aware calendar. Oriented goes beyond traditional scheduling tools like Microsoft Outlook and Google Calendar by adding detailed context to your events, making it easier to recall and understand past meetings. It seamlessly integrates with both plat

Tait Pollack · · 5 min read
Our people

Welcome Back, Laura Plumstead

At Pivotal, we believe in nurturing talent and providing growth opportunities. We are thrilled to welcome back Laura Plumstead as our Marketing Manager. Laura’s return marks an exciting chapter for us as she oversees the broader strategies of our marketing services and spearheads our optimisation service.

Tait Pollack · · 4 min read
Our people

Pivotal Continues Proud Sponsorship of Norwich Eagles and BBiTC

At Pivotal, we are committed to empowering communities and nurturing young talent. We are excited to announce that for the second consecutive year, we are sponsoring the Norwich Eagles basketball team and the Basketball in the Community (BBiTC) initiative. This partnership is about more than just new kits; it's about making a lasting impact in our community.

Tait Pollack · · 3 min read
Our people

Paws for a Cause: Pivotal’s Day at The Feed's Annual Dog Show

At Pivotal, we believe in the power of community. We were thrilled to sponsor the "Best Paw Shake" at The Feed’s Annual Dog Show. It was a day of furry fun and philanthropy in Norwich, supporting The Feed's mission to provide essential services to those in need. Join us in making a positive impact in our community!

Tait Pollack · · 3 min read
Our people

Introducing Bridget O'Brien to Our Strategy Team

Bridget embodies the fusion of strategic insight and practical expertise. With an MSc in Digital Marketing from Oxford Brookes University, her academic prowess complements her hands-on experience in enhancing online presence and engagement for varied clientele.

Tait Pollack · · 2 min read