Insights

News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.

Articles, page 6

Our people

Paws for a Cause: Pivotal’s Day at The Feed's Annual Dog Show

At Pivotal, we believe in the power of community. We were thrilled to sponsor the "Best Paw Shake" at The Feed’s Annual Dog Show. It was a day of furry fun and philanthropy in Norwich, supporting The Feed's mission to provide essential services to those in need. Join us in making a positive impact in our community!

Tait Pollack · · 3 min read
Our people

Introducing Bridget O'Brien to Our Strategy Team

Bridget embodies the fusion of strategic insight and practical expertise. With an MSc in Digital Marketing from Oxford Brookes University, her academic prowess complements her hands-on experience in enhancing online presence and engagement for varied clientele.

Tait Pollack · · 2 min read
Our people

Ollie Mowles Brings the Partnership Magic

We're thrilled to announce Ollie Mowles as the latest addition to the Pivotal family, stepping into the role of Partnerships Manager with a mission to weave stronger connections across our brand ecosystem.

Tait Pollack · · 2 min read
Hosting

Key Considerations When Choosing a Web Hosting Service

Your website is more than just the online hub for your business. Today, your website is your business. Building and maintaining a credible online presence is not easy. Presentation, performance, functionality, UX, content, navigation and so on – all the kinds of technicalities that can make or break a website.

Tait Pollack · · 3 min read
Omnichannel

Why Your Products Are Not Selling On Amazon

There are four things anyone looking to sell more products on Amazon should prioritise. Each of which could hold the key to determining where you went wrong while putting the necessary fixes in place.

Tait Pollack · · 3 min read
Marketing

An Essential Guide to Sustainable Marketing (Part 1)

To call sustainability a marketing ‘buzzword’ would be to do the whole concept an injustice. Businesses in record numbers pledged to improve their eco-friendliness and to champion sustainability in their respective niches. Some are purely for marketing and PR purposes, but in most cases, they are for the genuine desire to put something back.

Tait Pollack · · 3 min read
Marketing

An Essential Guide to Sustainable Marketing (Part 2)

However you intend to approach sustainable marketing, the same three core principles apply. Creating and implementing a sustainable marketing strategy is not as easy as choosing a worthy cause and randomly channelling money and resources in its direction.

Tait Pollack · · 3 min read