Ollie Mowles Brings the Partnership Magic
We're thrilled to announce Ollie Mowles as the latest addition to the Pivotal family, stepping into the role of Partnerships Manager with a mission to weave stronger connections across our brand ecosystem.
Insights
News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
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Creative Excellence, Pivotal Welcomes Sam Harrons
n an exciting development for Pivotal, we're proud to welcome aboard Sam Harrons, a name synonymous with creativity and innovation in the Norwich community, as our new Creative Specialist.
Key Considerations When Choosing a Web Hosting Service
Your website is more than just the online hub for your business. Today, your website is your business. Building and maintaining a credible online presence is not easy. Presentation, performance, functionality, UX, content, navigation and so on – all the kinds of technicalities that can make or break a website.
Why Your Products Are Not Selling On Amazon
There are four things anyone looking to sell more products on Amazon should prioritise. Each of which could hold the key to determining where you went wrong while putting the necessary fixes in place.
An Essential Guide to Sustainable Marketing (Part 1)
To call sustainability a marketing ‘buzzword’ would be to do the whole concept an injustice. Businesses in record numbers pledged to improve their eco-friendliness and to champion sustainability in their respective niches. Some are purely for marketing and PR purposes, but in most cases, they are for the genuine desire to put something back.
An Essential Guide to Sustainable Marketing (Part 2)
However you intend to approach sustainable marketing, the same three core principles apply. Creating and implementing a sustainable marketing strategy is not as easy as choosing a worthy cause and randomly channelling money and resources in its direction.
Five Pillars of a High-Converting Facebook Ad Campaign
The fundamental pillars of an effective Facebook ad campaign are always the same. Irrespective of the type of business you run or your target audience for your ads, there are five equally important aspects of your strategy that need to be prioritised.
What Are Shallow Links (and Should They Be Avoided)?
The debate regarding the potential value of ‘shallow’ backlinks has raged for some time, particularly when it comes to their impact on organic search marketing.
How to Avoid Google Business Profile Suspension (and Why You Must)
Running a small business can be challenging at the best of times. Irrespective of the niche in which you operate, contending with ferocious competition from all corners is the norm.