News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
The biggest problem with SEO is the way in which Google is continuously moving the goalposts. Whether you run an ecommerce business or simply promote your brand with a website, getting found in the first place is the ultimate challenge.
You may know your business better than anyone else, and you may have a decent understanding of your main target audience. But when it comes to the simple yet essential attributes that matter most, you have to ask those who know best…your customers.
Are you planning to launch an e-commerce business? Here are seven essential things you need to know before launching your first online store.
Competitor analysis opens the door to the kinds of actionable insights that can be worth their weight in gold. Areas in which your competitors are excelling, weaknesses you can leverage for your own benefit, potential markets to target with your products and services – the list goes in.
What exactly does effective SEO mean from a current perspective? What are the core components of a viable SEO strategy today in terms of what the major search engines and web users, in general, are looking for?
Many prospective entrepreneurs who would like to set up an e-commerce business are put off by the perceived technicalities. In reality, the logistics of setting up an ecommerce business are actually quite straightforward.
Regular digital marketing audits provide online businesses with the opportunity to determine which of their initiatives are working in their favour and which are in need of a rethink. In essence, the equivalent of performing a full diagnostic on a vehicle, or an occasional medical check-up on a person.
The appeal of setting up an online retail business is easy to understand. With more people shopping online than ever before, there’s a world of potentially lucrative business opportunities for entrepreneurs to explore.
With each passing year, the SEO landscape gets increasingly complex. Just as soon as you’ve got to grips with the latest rules for effective website optimisation, Google shifts the goalposts once again.
