News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
With Google’s Core Update now complete, many webmasters and ecommerce business owners are once again taking things back to the drawing board. Some have been hit harder in the rankings than others, but in all instances, they are looking to keep their site in Google’s good books.
It’s not often that Google comes out with a pearl of SEO wisdom that can be called genuinely reassuring. Usually, it’s a pretty relentless tale of doom, gloom and downright terrifying algorithm updates.
Elevating your video content to a professional standard is more accessible than ever, especially for businesses aiming to impact YouTube.
Making good use of customer feedback means knowing how to take the rough with the smooth. Right now, it is estimated that around 90% of all consumers read reviews online before purchasing a product.
With the rapid evolution of today’s digital marketing landscape, it is natural to question the relevance of SEO occasionally. Web users interact with online content differently than in years past, and Google’s increasingly sophisticated algorithm makes it challenging to keep up.
Many businesses struggle to achieve their desired results due to common errors that adversely affect their ad performance. In this article, we will delve into these mistakes, provide data-driven insights, and offer practical tips to help you maximise the ROI of your Facebook ad campaigns.
It is broadly acknowledged that digital transformation makes enterprises more competitive. Consequently, large and small businesses strive to embrace all aspects of digital transformation. But what exactly does digital transformation mean from a modern perspective?
Video content has become indispensable for businesses and creators looking to captivate their audience and drive engagement. With the proliferation of social media platforms and the increasing demand for video content, the competition for viewer attention has never been fiercer. To stand out in this crowded landscape, it's essential to consistently generate fresh, compelling, and engaging video co
In this second instalment, we will delve into six more game-changing trends that are set to shape the future of ecommerce in the coming year and beyond.
