News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
It’s also a brief definition of marketing psychology - the art of understanding consumers’ buying decisions and manipulating them. Rather than throwing around messages at random and hoping somebody bites, marketing psychology means taking the time to get to know your audience on a much deeper level.
In theory, you don’t need an advanced understanding of Instagram’s most complex technicalities to succeed on the platform. The algorithm running things can be boiled down very simply: if your…
It’s a scenario many businesses will be painfully familiar with. You’re finding yourself with a distinct lack of viable B2B leads. Which, of course, triggers an increased spend in sales…
For obvious reasons, building an active and engaged audience of subscribers is the key to a successful social strategy. In which case, what tactics should you be prioritising in an effort to grow your channel? The truth is, there are dozens of things a YouTube publisher can do to attract attention. But when it comes to tried, tested and trusted techniques for gaining subscribers, none deserve more
For obvious reasons, building an active and engaged audience of subscribers is the key to a successful social strategy. In which case, what tactics should you be prioritising in an effort to grow your channel? The truth is, there are dozens of things a YouTube publisher can do to attract attention. But when it comes to tried, tested and trusted techniques for gaining subscribers, none deserve more
There’s little more frustrating than pouring your heart and soul into an Instagram strategy, only to generate almost no engagement. You’re convinced you’re making all the right moves, but for…
Approximately half a billion Tweets are shared on Twitter every 24 hours. In many key markets worldwide, up to 25% of the entire online population uses Twitter. Figures like this…
It is understandable why so many small businesses yet to switch to online marketing are reluctant to do so. With so much economic uncertainty in the world, avoiding additional expenses seems sensible. But that’s no reason not to go digital. In fact, it’s the opposite!
Incredibly, research suggests that the vast majority of small businesses still don’t use Google Analytics. Among those who do, usage rates are quite depressingly low. At a glance, Google Analytics…
