News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
In this comprehensive two-part article, we will explore the critical ecommerce trends to watch for this year, providing valuable insights, data-driven examples, and actionable tips to help you navigate the dynamic landscape of online retail.
As promised, here is the second half of our two-part summary of social influencer statistics every marketer needs to know.
More businesses than ever are investing heavily in influencer marketing these days. And if you’re not ahead of the curve, you’ll likely be dragged under the wave of it. The evidence suggests we have barely scratched the surface of this 21st-century social media phenomenon. To put the whole thing into perspective, here’s the first half of a two-part look at some of the most astonishing influencer m
At its origins, Pinterest was launched primarily for female audiences aged 18 to 34. Today, it has a global audience of hundreds of millions, spanning almost every imaginable demographic.
In this in-depth article, we'll explore the most significant SEO trends that are set to dominate the industry, providing valuable insights, tips, and techniques to help you stay ahead of the curve.
Nowadays, it’s not simply a case of telling people how fabulous you are and expecting them to believe you. Unless you can get other neutral parties to sing your praises on your behalf, nobody will take you seriously. But it’s equally important to remember that social proof is far from the only marketing psychology tool a business has at its disposal. Brands have been using a wide variety of tactic
It’s also a brief definition of marketing psychology - the art of understanding consumers’ buying decisions and manipulating them. Rather than throwing around messages at random and hoping somebody bites, marketing psychology means taking the time to get to know your audience on a much deeper level.
In theory, you don’t need an advanced understanding of Instagram’s most complex technicalities to succeed on the platform. The algorithm running things can be boiled down very simply: if your…
It’s a scenario many businesses will be painfully familiar with. You’re finding yourself with a distinct lack of viable B2B leads. Which, of course, triggers an increased spend in sales…
