How Can Twitter Benefit Your Business?
With such ferocious competition from all corners, is it really worth bothering with a Twitter strategy for your business? And what is the best way to get started? Particularly considering…
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News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
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7 FAQs About Email Marketing
Thinking about an email marketing strategy but not sure where to start? Well, here is a short 101 guide to the most fundamental basics of email marketing. And how to…
The Inevitable Pros and Cons of Social Media Marketing (Part 2)
Following our exploration in Part 1 where we look into social media marketing's remarkable advantages, it's essential to address the equally significant challenges that accompany these opportunities. With unprecedented numbers of consumers engaging across social platforms, the potential for business growth is extraordinary—but success demands a clear understanding of the obstacles you'll inevitabl
The Inevitable Pros and Cons of Social Media Marketing (Part 1)
Social media has evolved from a simple communication platform to an essential marketing powerhouse in today's digital landscape. Ask any digital marketer or online business owner about their strategy, and they'll confirm: social media marketing has become an exceptionally efficient and impactful marketing tool.
Why you should switch your focus from keywords to audiences
We’ve seen a great deal of change in Google Ads in the last few years. In fact, within that statement is one significant change; AdWords was rebranded into Google Ads…
5 Cheap and Easy Ways to Improve Your Social Media Performance
Spending significant sums of cash on a high-profile social media marketing strategy is always an option. That is, unless you’re running the kind of small or one-person operation where cash…
What to Do When Your Site Isn’t Converting Visitors
If you thought there was nothing more frustrating than a website that doesn’t attract any visitors, think again. Worse still is a website that pulls in plenty of traffic, but…
How to Reduce Bounce Rates and Improve Conversions
The importance of boosting conversions is self-explanatory, but what exactly is a ‘bounce’? And how do you reduce bounce rates? Bounce rate refers to the percentage of visitors who enter…
1998: Google First Incorporated - Pivotal Moments
A leader in the digital and technological fields, Google is one of the wealthiest companies in the world and an innovator and leader for the rest of us. With an admirable mission statement (“Don’t be evil”) and a billion users, Google's story is one that we can learn from even today, well after the company’s 20th anniversary.