News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Social media has evolved from a simple communication platform to an essential marketing powerhouse in today's digital landscape. Ask any digital marketer or online business owner about their strategy, and they'll confirm: social media marketing has become an exceptionally efficient and impactful marketing tool.
We’ve seen a great deal of change in Google Ads in the last few years. In fact, within that statement is one significant change; AdWords was rebranded into Google Ads…
Spending significant sums of cash on a high-profile social media marketing strategy is always an option. That is, unless you’re running the kind of small or one-person operation where cash…
If you thought there was nothing more frustrating than a website that doesn’t attract any visitors, think again. Worse still is a website that pulls in plenty of traffic, but…
The importance of boosting conversions is self-explanatory, but what exactly is a ‘bounce’? And how do you reduce bounce rates? Bounce rate refers to the percentage of visitors who enter…
A leader in the digital and technological fields, Google is one of the wealthiest companies in the world and an innovator and leader for the rest of us. With an admirable mission statement (“Don’t be evil”) and a billion users, Google's story is one that we can learn from even today, well after the company’s 20th anniversary.
If you know anything about search engine optimisation (SEO), you probably know that duplicate content is not a good thing. You may also be under the impression that Google and…
Technically, Twitter is an online microblogging service that has grown from a social networking platform into a well-considered source of breaking news worldwide since it was first made public in 2006.
With founders who are now household names and technology that continues to grow and push the market, it’s no wonder that in 2018, Apple made history. They became the world’s first publicly traded company to achieve a market capitalisation of $1 trillion.
