Four Ecommerce Trends Set to Dominate in 2021
2020 brought about one of the most dramatic shifts in the ecommerce landscape since the advent of online retail. The unfortunate and completely unforeseen events of the year spurred an…
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News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Articles, page 13
The Latest Digital Marketing Stats from December
The time has come for us to once again share a few interesting and important facts and figures regarding the world of digital marketing. This time, there are snippets in…
1801: Joseph Marie Jacquard Invents The Loom - Pivotal Moments
Joseph Marie Charles, known as Jacquard, might not be a name that springs to mind when you think of early computers, particularly when you consider that he was born in Lyon, France, in 1752. Jacquard’s innovative loom engineering led to the technological revolution of the entire textile industry.
12 Months of Sales in 4 Weeks - How Notcutts Are Beating COVID
If you live in the UK and you’ve ever considered yourself ‘green-fingered’, then you’ve likely heard of horticultural superstars Notcutts. A high-end garden centre chain, Notcutts offer their customers more…
1998: The Birth of PayPal - Pivotal Moments
Before PayPal's creation, early retail sites had no choice but to accept payments in cheque form or through money orders. The genius of Levchin and Thiel’s idea is partly due to its innovativeness and partly to the fact that no other company has noticed the gap in the market for an online payment system.
The Essential Trust Indicators Every Website Needs
Increasingly, online shoppers simply aren’t willing to do business with online stores they don’t fully trust. The problem being that establishing trust in the first place isn’t easy. Ecommerce means…
Four Easy-to-Fix Ecommerce Customer Retention Errors
These days, you can’t blame the average customer from being somewhat fickle. When you consider how many options are available for whatever they intend to buy, they’re well within their…
Where Well-Intentioned Web Redesign Projects Go Wrong
There’s never a bad time to consider giving your website a makeover. Even the most rudimentary updates and overhauls can make a big difference to website performance and appeal. Unfortunately,…
Four Reasons SEO Isn’t Dead, Dying or Declining in Value
Rumours of SEO dying a slow and painful death have perpetuated for several years now. As the way we interact with the web continues to shift and evolve, more commentators…