20 Reasons to Invest in Facebook Advertising (Part 2)
As promised, here’s the second half of our two-part post on the potential benefits of Facebook Advertising. Most of which are of particular relevance to SMEs, though make Facebook Ads…
Insights
News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
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20 Reasons to Invest in Facebook Advertising (Part 1)
Thought Facebook was yesterday’s news from a marketing perspective? Think again – Facebook remains one of the most powerful and profitable platforms in the history of digital marketing. Still, evidence…
Interesting Yet Effective Ways to Write Faster
More haste, less speed. Wise words, unless you happen to find yourself well and truly up against the clock. Which is something that happens on a particularly regular basis for…
Four Key Traits Every Entrepreneur Needs
Many of the world’s most successful entrepreneurs admit to having succeeded without ever truly expecting to. Facebook being an obvious example, not to mention the likes of Uber and even…
Cybercriminals want your payment card data (and they’ll do just about anything to get it)
Perhaps the most troubling insight from recent security research is that 80% of companies pass their annual PCI compliance assessment only to fail subsequent interim checks . This suggests something profound about our approach to security: we've developed a compliance culture rather than a security culture.
Three Simple Steps to Better SEO Text
These days, everybody knows that content is King. Unfortunately, knowledge and acceptance of this mantra have led to the web bursting with pretty pathetic content. So many businesses have fallen into a 'more is better' way of working – quantity taking precedence over quality.
6 Reasons to Add Podcasts to Your Content Marketing Strategy
With countless types of content to choose from, it’s common to overlook podcasts. Or for that matter, view them as a little on the old-fashioned side. The thing is though,…
How to Succeed as a ‘Challenger’ Brand
Don’t misconstrue – challenger brands have been around since the dawn of time. It’s just that somebody somewhere decided to give the classic ‘underdog’ business a more modern handle. If…
Why Now Could Be the Time to Start Your Online Business
Attempting to find even the faintest silver lining in the whole Covid-19 crisis is a largely fruitless endeavour. Painting an accurate long-term picture of what’s to come is far from…