News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
If you live in the UK and you’ve ever considered yourself ‘green-fingered’, then you’ve likely heard of horticultural superstars Notcutts. A high-end garden centre chain, Notcutts offer their customers more…
Before PayPal's creation, early retail sites had no choice but to accept payments in cheque form or through money orders. The genius of Levchin and Thiel’s idea is partly due to its innovativeness and partly to the fact that no other company has noticed the gap in the market for an online payment system.
Increasingly, online shoppers simply aren’t willing to do business with online stores they don’t fully trust. The problem being that establishing trust in the first place isn’t easy. Ecommerce means…
These days, you can’t blame the average customer from being somewhat fickle. When you consider how many options are available for whatever they intend to buy, they’re well within their…
There’s never a bad time to consider giving your website a makeover. Even the most rudimentary updates and overhauls can make a big difference to website performance and appeal. Unfortunately,…
Rumours of SEO dying a slow and painful death have perpetuated for several years now. As the way we interact with the web continues to shift and evolve, more commentators…
As promised, here’s the second half of our two-part post on the potential benefits of Facebook Advertising. Most of which are of particular relevance to SMEs, though make Facebook Ads…
Thought Facebook was yesterday’s news from a marketing perspective? Think again – Facebook remains one of the most powerful and profitable platforms in the history of digital marketing. Still, evidence…
More haste, less speed. Wise words, unless you happen to find yourself well and truly up against the clock. Which is something that happens on a particularly regular basis for…
