News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Social proof, also known as social signals, is a psychological phenomenon in which individuals rely on the actions and opinions of others to guide their own decisions. In online business, social proof refers to the various forms of evidence demonstrating the value, quality, and trustworthiness of a brand, product, or service.
Contrary to popular belief, influencer marketing is far from a new phenomenon. Influencers have played a key role in marketing initiatives since the dawn of contemporary marketing as we know…
But what should you be doing to leverage the enormous power of social media to grow your business? How can you take your current strategy to a higher level, enabling you to outperform your competitors across all key platforms?
The imminent death of email marketing has been predicted and proclaimed for some time. Typically by those who seem to overlook the facts. When you closely examine the facts and…
Here’s a question – how many email marketing metrics do you think you should be tracking? A dozen? Maybe a hundred? The answer – four…just four main metrics. According to…
New year, new decade, a new time to think about the latest digital marketing trends. Consumer interests worldwide are evolving at record-pace. Now more than ever, the requirement for a…
The primary goals of almost every small business owner are to generate more sales and make more money. Small business blogging can assist with both of these objectives, but must…
It’s time for another roundup of digital marketing statistics from the past couple of weeks. Some of which, unsurprisingly, concern the annual Black Friday extravaganza. Feast your eyes on the…
Contrary to popular belief, the formula for successful Facebook marketing really isn’t rocket science. Nor is it something that necessarily calls for expert intervention. Across the board, the key to…
