Insights

News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.

Articles, page 16

10 Reasons to Hire a Social Media Marketing Expert

Why hire a social media marketing expert, when you’re perfectly capable of tackling the basics in-house? This is one of the most commonly asked questions by business owners in the…

Tait Pollack · · 4 min read

Five Fatal Landing Page Mistakes to Avoid

In the world of web design, nothing matters more than the quality of your landing pages. You only get one chance to make the right first impression – landing pages…

Tait Pollack · · 4 min read

Building a Professional Online Sales Image

Back in the day, your parents probably told you that image isn’t everything. A great ethos for life in general, but unfortunately one that really doesn’t apply in a business…

Tait Pollack · · 3 min read

Gen Z Doesn’t Trust You, But You Need It To

Generation Z is a notoriously difficult and discerning market like none encountered to date. As far as business owners worldwide are concerned, Gen Z seems to exist for no reason…

Tait Pollack · · 3 min read

Are You Managing Your Online Reputation Properly?

Most business owners understand the importance of building and maintaining a strong reputation. Likewise, most business owners also understand how influential both positive and negative press can be. Nevertheless, research…

Tait Pollack · · 3 min read