Six Reasons to Invest More in Email Marketing This Year
The imminent death of email marketing has been predicted and proclaimed for some time. Typically by those who seem to overlook the facts. When you closely examine the facts and…
Insights
News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Articles, page 16
These Are the Only Email Marketing Metrics You Need
Here’s a question – how many email marketing metrics do you think you should be tracking? A dozen? Maybe a hundred? The answer – four…just four main metrics. According to…
Major Digital Trends to Watch For in 2020
New year, new decade, a new time to think about the latest digital marketing trends. Consumer interests worldwide are evolving at record-pace. Now more than ever, the requirement for a…
Small Business Blogging: Maximising the Value of Every Post
The primary goals of almost every small business owner are to generate more sales and make more money. Small business blogging can assist with both of these objectives, but must…
Six Eye-Opening Digital Marketing Statistics from November
It’s time for another roundup of digital marketing statistics from the past couple of weeks. Some of which, unsurprisingly, concern the annual Black Friday extravaganza. Feast your eyes on the…
Five Tips for More Successful Facebook Marketing
Contrary to popular belief, the formula for successful Facebook marketing really isn’t rocket science. Nor is it something that necessarily calls for expert intervention. Across the board, the key to…
Pivotal Launches Tool to Detect and Prevent Magento SQL Injection
Magento is one of the most popular e-commerce platforms, powering millions of businesses worldwide. Created to simplify the process of creating and running an online store, Magento has become the…
10 Reasons to Hire a Social Media Marketing Expert
Why hire a social media marketing expert, when you’re perfectly capable of tackling the basics in-house? This is one of the most commonly asked questions by business owners in the…
5 Things That Could Be Stunting Your Small Business Growth
From time to time, every business owner is its own worst enemy. Particularly when it comes to small business growth – the Holy Grail for every entrepreneur. However, the decisions…