Five Important Questions to Ask a Prospective SEO Service
Bringing a capable SEO service on board could turn out to be the best decision you ever make for your business. If the job’s done properly, you could soon be…
Insights
News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Articles, page 17
Five Fatal Landing Page Mistakes to Avoid
In the world of web design, nothing matters more than the quality of your landing pages. You only get one chance to make the right first impression – landing pages…
Building a Professional Online Sales Image
Back in the day, your parents probably told you that image isn’t everything. A great ethos for life in general, but unfortunately one that really doesn’t apply in a business…
Gen Z Doesn’t Trust You, But You Need It To
Generation Z is a notoriously difficult and discerning market like none encountered to date. As far as business owners worldwide are concerned, Gen Z seems to exist for no reason…
Are You Managing Your Online Reputation Properly?
Most business owners understand the importance of building and maintaining a strong reputation. Likewise, most business owners also understand how influential both positive and negative press can be. Nevertheless, research…
Seven Ways to Get More Value from Your Social Media Images
Here’s a question – what would social media be without fantastic images? The answer – painfully bland and boring. Quality pictures are inherently more impactful and memorable than any combination…
Is Buying Social Proof Really Worth the Risk?
Just for the record, what we’re actually talking about here is purely quantitative social proof. Hiring influencers at any price to sing the praises of your products, services or brand…
Digital Marketing on a Shoestring
Devising and implementing an outstanding digital marketing strategy with limited funds can be challenging, but it's not impossible. The key is to focus on viable avenues that yield results without breaking the bank. This article will explore seven effective ways to maximise your digital marketing budget.
Another Roundup of Key Digital Marketing Statistics
It’s that time of the month again when we share a handful of our favourite digital marketing statistics from the UK and beyond. This instalment, there’s a handful of select…