Is Buying Social Proof Really Worth the Risk?
Just for the record, what we’re actually talking about here is purely quantitative social proof. Hiring influencers at any price to sing the praises of your products, services or brand…
Insights
News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Articles, page 17
Digital Marketing on a Shoestring
Devising and implementing an outstanding digital marketing strategy with limited funds can be challenging, but it's not impossible. The key is to focus on viable avenues that yield results without breaking the bank. This article will explore seven effective ways to maximise your digital marketing budget.
Another Roundup of Key Digital Marketing Statistics
It’s that time of the month again when we share a handful of our favourite digital marketing statistics from the UK and beyond. This instalment, there’s a handful of select…
The One-in-Seven Social Media Rule Explained
Keeping up to speed with each and every social media marketing‘rule’ is tricky. Which is why the best advice is to focus on the rules and standards that carry the…
Four SEO Reasons to Launch a Business Blog
From a marketing perspective, launching a business blog comes highly recommended. The benefits of business blogging are as wide reaching as they are accessible. Both for keeping your customers informed…
Which Search is Best for eCommerce?
Experience counts for everything, and that goes equally for the user experience as for any other connotation of the word. For the eCommerce business hoping to thrive, an effective search…
Key Digital Marketing Stats from Last Week
It’s time for another roundup of interesting and important digital marketing statistics from the past couple of days. From mobile commerce to voice assistants to customer service, it’s been another…
Millennial Marketing Statistics You Need to Know
While some marketers view millennials as a golden opportunity for capitalisation, others see them as no less than a nightmare. Irrespective of personal opinions however, millennials are here to stay.…
Five Reasons to Get into A/B Testing
Striving for continuous improvement as a business owner means near-constant experimentation. The longer you allow your business to ‘coast’ along, the greater the chance it will begin to stagnate. From…