News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
First, it's no longer simply a case of combining quality products with low prices to guarantee success. You're looking at a dead end if you cannot provide every customer with a memorable and engaging experience. The customer experience is the most critical and relevant tipping point in eCommerce.
Irrespective of the size and nature of the business, checkout abandonment is a real headache. On one hand, you can’t expect all (or even most) would-be customers to go through…
Anyone who knows what it’s like to run an online business will have the same love-hate relationship with Google. Google holds the power to transform the performance and prosperity of…
An effective content marketing strategy can benefit almost any business of any size. Nevertheless, ecommerce businesses in particular stand to benefit enormously from strategic content marketing. By investing in the…
It really doesn’t matter how fantastic your products or services are. In fact, nor does it matter if you’re offering them for a lower price than your rivals. If you…
Successful copywriting is a concept relative to the intentions of its creator. The objective of any given piece of copy could be to inform, entertain, surprise, shock or simply sell…
Starting a blog as something of a side-project for your existing business is all well and good. But what if you want to build a blog that becomes a successful…
If you’re currently running a small online business, you’ll know how difficult it is to compete. Whatever it is you do, it’s pretty safe to say there are much bigger…
Slowly but surely, voice search is taking over for a surprising proportion of consumers worldwide. In fact, research suggests that more than 40 million homes in the U.S. alone have…
