The One-in-Seven Social Media Rule Explained
Keeping up to speed with each and every social media marketing‘rule’ is tricky. Which is why the best advice is to focus on the rules and standards that carry the…
Insights
News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Articles, page 18
Four SEO Reasons to Launch a Business Blog
From a marketing perspective, launching a business blog comes highly recommended. The benefits of business blogging are as wide reaching as they are accessible. Both for keeping your customers informed…
Which Search is Best for eCommerce?
Experience counts for everything, and that goes equally for the user experience as for any other connotation of the word. For the eCommerce business hoping to thrive, an effective search…
Key Digital Marketing Stats from Last Week
It’s time for another roundup of interesting and important digital marketing statistics from the past couple of days. From mobile commerce to voice assistants to customer service, it’s been another…
Millennial Marketing Statistics You Need to Know
While some marketers view millennials as a golden opportunity for capitalisation, others see them as no less than a nightmare. Irrespective of personal opinions however, millennials are here to stay.…
Five Reasons to Get into A/B Testing
Striving for continuous improvement as a business owner means near-constant experimentation. The longer you allow your business to ‘coast’ along, the greater the chance it will begin to stagnate. From…
The Three Most Important Rules for Successful eCommerce
First, it's no longer simply a case of combining quality products with low prices to guarantee success. You're looking at a dead end if you cannot provide every customer with a memorable and engaging experience. The customer experience is the most critical and relevant tipping point in eCommerce.
Putting Checkout Abandonment Back in Check
Irrespective of the size and nature of the business, checkout abandonment is a real headache. On one hand, you can’t expect all (or even most) would-be customers to go through…
Google’s Latest Algorithm Update Favours Diversity
Anyone who knows what it’s like to run an online business will have the same love-hate relationship with Google. Google holds the power to transform the performance and prosperity of…