Study: Small Businesses Still Not Using SEO
You’d be forgiven for thinking that at this point in time, finding a business not actively investing in SEO would be borderline impossible. Particularly in the cases of businesses who…
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News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Articles, page 19
Smarter Content Marketing – All Help, No Hype
Perhaps the single most important thing to remember when it comes to content marketing is this: Every single web user currently online globally is online for a reason. Far too…
Repurposing Content: Three Key Questions to Consider
Contrary to popular belief, there’s nothing wrong with repurposing old content to leverage its former glory. In fact, repurposing content is a powerful, effective and recommended contributor to a wider…
What Conversion Rate Should You Be Targeting?
Here’s a question – what exactly is a ‘good’ conversion rate? The answer…well, let’s just say it’s an answer that differs enormously from one business to the next. The reason…
Three Blog Writing Myths to Steer Clear Of
Blogging purely for marketing purposes is nothing unusual. Producing interesting posts to be read by your audience is one thing, but it’s more likely that you will be more interested…
More Digital Marketing Stats You Need to Know
Once again, the time has come to share with our loyal fans and followers a few interesting facts and figures from the world of digital marketing. So sit back, relax…
5 Reasons Why You Need Paid Social in Your Digital Strategy
Chances are that if you’re active on social media, you’ve frequently come across the word ‘promoted’ or ‘sponsored’ alongside something or other. If so, you’ve seen paid social doing its…
Why SEO and PPC Campaigns Should Be Run Simultaneously
It’s common to come across debates regarding which of the two is better – SEO or Pay Per Click (PPC). In reality, you could do with bringing both of them…
The Ways Emotions Impact Online Marketing
Every type of online marketing is usually based upon some emotional influence. The reason is simple – if humans were 100% emotionless, we would only buy the things we absolutely…