News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
An effective content marketing strategy can benefit almost any business of any size. Nevertheless, ecommerce businesses in particular stand to benefit enormously from strategic content marketing. By investing in the…
It really doesn’t matter how fantastic your products or services are. In fact, nor does it matter if you’re offering them for a lower price than your rivals. If you…
Successful copywriting is a concept relative to the intentions of its creator. The objective of any given piece of copy could be to inform, entertain, surprise, shock or simply sell…
Starting a blog as something of a side-project for your existing business is all well and good. But what if you want to build a blog that becomes a successful…
If you’re currently running a small online business, you’ll know how difficult it is to compete. Whatever it is you do, it’s pretty safe to say there are much bigger…
Slowly but surely, voice search is taking over for a surprising proportion of consumers worldwide. In fact, research suggests that more than 40 million homes in the U.S. alone have…
You’d be forgiven for thinking that at this point in time, finding a business not actively investing in SEO would be borderline impossible. Particularly in the cases of businesses who…
Perhaps the single most important thing to remember when it comes to content marketing is this: Every single web user currently online globally is online for a reason. Far too…
Contrary to popular belief, there’s nothing wrong with repurposing old content to leverage its former glory. In fact, repurposing content is a powerful, effective and recommended contributor to a wider…
