What Conversion Rate Should You Be Targeting?
Here’s a question – what exactly is a ‘good’ conversion rate? The answer…well, let’s just say it’s an answer that differs enormously from one business to the next. The reason…
Insights
News from the studio in Norwich, and fifteen years of writing on e-commerce, search, paid media and running a digital business.
Articles, page 20
Three Blog Writing Myths to Steer Clear Of
Blogging purely for marketing purposes is nothing unusual. Producing interesting posts to be read by your audience is one thing, but it’s more likely that you will be more interested…
More Digital Marketing Stats You Need to Know
Once again, the time has come to share with our loyal fans and followers a few interesting facts and figures from the world of digital marketing. So sit back, relax…
5 Reasons Why You Need Paid Social in Your Digital Strategy
Chances are that if you’re active on social media, you’ve frequently come across the word ‘promoted’ or ‘sponsored’ alongside something or other. If so, you’ve seen paid social doing its…
Why SEO and PPC Campaigns Should Be Run Simultaneously
It’s common to come across debates regarding which of the two is better – SEO or Pay Per Click (PPC). In reality, you could do with bringing both of them…
The Ways Emotions Impact Online Marketing
Every type of online marketing is usually based upon some emotional influence. The reason is simple – if humans were 100% emotionless, we would only buy the things we absolutely…
How to Make the Magic of Magazines Work for Your Webpage
Most experts are not actually convinced that magazines will be around for much longer. Print journalism might have millions of truly dedicated fans right now, but sooner or later this…
Why Your Email Newsletters Are Failing
It is one of the catch-22 situations for most modern businesses. You personally despise email newsletters and do your very best to keep inbox clear. Nonetheless, you also realise the…
Easy Ways to Encourage More Reviews
Why do you need to care whether or not your customers leave any reviews? For one thing, nearly 85% of people view online reviews as having the same value as…